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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Trade marketing of AXE brand in the Czech Republic
 Moravec, Miloš ; Halík, Jaroslav (advisor) ; Písař, Pavel (referee)
The aim of this graduation thesis is to provide detailed description of actual state of Czech male deodorant and antiperspirant market with putting emphasis on Axe brand, which makes efforts to become the leading brand of this dynamic market. The thesis is structured into three chapters. First chapter is mapping Czech male deodorant market and Czech retail market as well. Axe brand and its local and global activities are introduced in the second chapter. Last chapter of graduation thesis extensively describes evolution of single indicators in Czech male deodorant market which are decisive for practical area of trade marketing.
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Impacts of migration flows on labour markets
 Moravec, Miloš ; Vošta, Milan (advisor) ; Kašpar, Václav (referee)
Thesis analyzes problems of labour migration especially from European Union's point of view. Two introductory chapters provide theoretical base by defining intellectual currents of international migration and describing the most important contemporary migration flows. Third part analyzes attitudes of countries towards labour migration. The emphasis is in particular placed on common immigration and integrating arrangements of EU members. Final chapter describes remittances, finances shipped by labour migrants to their domiciles of origin, which are intensifying every year.
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