Home > Search Results: Molišová, Ludmila
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Výnosnost prodeje potravinářského zboží privátních značek obchodního řetězce
 Molišová, Ludmila
The diploma thesis is concerned with private labels, their development, structure, positives and negatives of selling them and factors that have influence on consumer’s purchase decision process. The empirical part analyses profitability and sales of private brands of the ENAPO retail chain. It also compares products of private brands with retail labels. On the ground of economic analyzes and customer survey, there are suggested recommendations to increase the sales of private labels.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English