|
|
The position of video game industry among the creative industries in the Czech Republic
Roubíčková, Anna ; Kubaš, Mario (advisor) ; Hanzlík, Jan (referee)
The diploma thesis entitled "The position of video game industry among the creative industries in the Czech Republic" brings up a complex view on the Czech video game market. It has been created based on data acquired from numerous local and international scientific studies and also using interviews with selected representatives of the Czech video game market. It has turned out that the Czech video game industry builds up its economical position step by step. Its year-on-year turnover grows and thus gradually counts up to even larger portion of the return of cultural and creative industries. This happens spontaneously, without systematic support from the national or local governments. However, such a support is common in other European countries. Interested parties that play a part in the Czech video game market would be (according to conducted interviews) very interested in this kind of support, mainly in form of tax relief and the promotion of local developers abroad (which would also bring foreign investors into the country). Thus, the claim that the implementation of institutional support of Czech video game would solve its two most acute problems, is valid. All addressed representatives (coming from different segments of video game market) have confirmed that these two issues are the lack of financial and marketing support. In case these barriers of market development are removed, the process of growth of the Czech video game market as a strong member of the industry would speed up significantly. All abovementioned facts, along with other aspects of the problematics, are reflected in SOAR analysis that brings the thesis to an end.
|
|
|
Coworking – Present Theory and Practice Based on the Examples of Specific Centres and their Users
Mašínová, Johana ; Kubaš, Mario (advisor) ; Hucková, Barbara (referee)
The theoretical part of the thesis outlines the entire topic from the broad perspective created namely by foreign publications. Then the thesis presents the theories of two American sociologists whose conclusions represent the anticipation of the subject analysed here. This is followed by the definition of coworking and its brief history, the perspectives on it that management has adopted by comparing coworking to clusters as defined by Michael Porter. The purpose of the practical part of the thesis is to describe the functioning of coworking in real life situations, this from the perspective of the managers (or owners) of coworking centres, and their users. The data was obtained by quality and quantitative research, namely by multicase analysis and questionnaires data analysis. Individual chapters of the thesis describe conclusions reached from this research. The conclusion of the thesis summarizes the most important facts and results obtained by the research, it also confirms the hypothesis which was the basis of the thesis.
|
|
|
Experience Economy. Danish Approach to the Cultural and Creative Industries
Vandělík, Jakub ; Kubaš, Mario (advisor) ; Kouba, Vojtěch (referee)
The diploma thesis entitled "Experience Economy. Danish Approach to the Cultural and Creative Industries" is primary concerned with mega-trend of experience economy in Denmark. Main purpose of this work is to analyze and intruduce specific Danish approach to the Cultural and Creative Industries. Author used diachronic and synchronic analysis. First chapter characterizes historical economic development of Denmark's state. Following chapter is focused on historical background of experience economy and on Danish approach to this concept. Third chapter discusses influence of Danish socioeconomic environment on Danish approach to experience economy. In the next chapter author analyzes Danish government's role in the development of this concept. Last chapter shows economic impacts of experience economy concept in Denmark.
|
|
|
New media in the czech televisions
Hoffmannová, Petra ; Hanzlík, Jan (advisor) ; Kubaš, Mario (referee)
The aim of this thesis is to explain running of new media in the television's process in Czech republic. First part is dedicated to theoretical determination of new media include the Marshall MuLuhan's theoretic work. Second part describe czech televison market, characterization modern television's viewer and define practical using of new media in each television organization. The hypothesis described in the introduction are confirmed in conclusion.
|
|
|
Analysis of Public Relations of the National Heritage Institute
Kotenová, Lenka ; Kubaš, Mario (advisor) ; Hucková, Barbara (referee)
This bachelor thesis gives a theoretical and practical background of Public Relations of the National Heritage Institute. The National Heritage Institute is a state-sponsored body and it has its Headquarters in Prague and Regional Branches in individual regions. This thesis analyses the process of PR in NHI and its quality and effectivity. It also analysis the decentralization of the Public Relations and its role in regions.
|
|
|
Creative Industries during the Economic Crisis
Hejdová, Markéta ; Kubaš, Mario (advisor) ; Kouba, Vojtěch (referee)
The subject of this theses is the sector of creative industries a its behaviour at the time of economic crisis. The theses presents teories that study creative industries and its existing conclusions, while putting into contrast different views on the premise that creative industries are the source of economic growth and employment. Creative industries have been so far studied only during the time of prosperity, however, the 2008 economic crisis enables us to study them during recession. The analytic part of this theses is therefore dedicated to studying the economy of Great Britain, and on the basis of three economic indexes describes the behaviour of the creative industries during the crisis and immediately thereafter. The theses concludes that the creative industries indeed experienced growth, however, it also points out the limitations of all existing studies, including this one.
|
|
|
Information design in the presentation of the outcomes of the cultural statistics of the Czech Republic.
Kubíčková, Jana Ada ; Kubaš, Mario (advisor) ; Hucková, Barbara (referee)
The Master's Thesis deals with the possibility of using graphic design (data visualisation) in the presentation of outcomes of the cultural statistics. The aim of the paper is to propose a new form of the presentation of the data o help better understanding. The first part of the thesis is devoted to the definition of the terms used further in the document, particularly the definition of the categories of information design, its historical development, and its social and psychological justification. In the second part my work firstly the current form of the outcomes is assessed and then the new form based on data visualisation is suggested.
|
|
|
Creative cluster of Letna: dynamics, inner mechanisms and structure
Polakovičová, Lenka ; Kubaš, Mario (advisor) ; Kouba, Vojtěch (referee)
The presented master thesis deals with the phenomenon of creative clustering in urban environment. The thesis is conducted in the form of a case study exploring a specific creative cluster on a micro level in order to gain insight into its dynamics, inner mechanisms and structure. The study's focus area is the neighborhood of Letna, Prague, Czech Republic where a cluster of designer and artist studios, galleries, centers for art education has formed in the last four years. Using primarily qualitative techniques, specific factors were identified as decisive for choosing this location by those individuals. The thesis focuses on inner functioning of the cluster through the insider perspective of its members and tries to identify the requirements and conditions for the emergence and development of a creative cluster. A lack of micro level research of creative clustering in the Czech Republic was a dominant motivation for conducting this thesis.
|
|
|
Creative Industries in the Economic and Cultural Environment in Latin America with a Focus on Venezuela
Pánková, Jitka ; Kubaš, Mario (advisor) ; Rey, Martin (referee)
The main goal of this thesis is to evaluate and compare the efficiency of cultural and creative industries in Latin America and Venezuela in particular, hence its growing potential. The introductory part refers to the geographic and socio-economic definition of Venezuela, on which the work is more focused. The following part is a quick overview of the theory of cultural and creative industries, so that this concept could be subsequently adapted to the Latin American region. The next section is devoted to selected examples of countries and projects that significantly transformed the socio-cultural environment of the country. The second half of the thesis focuses on the cultural and creative industries in Venezuela. The various categories of the sector and cultural institutions that are dedicated to them or shielded are specified. The last two chapters of practical part focus on the current situation in the phenomenon of cultural and creative industries and events, which can currently change the whole functioning of the Venezuelan state.
|
|
|
I know why I vote: Analysis of media campaign
Skřebská, Aneta ; Kubaš, Mario (advisor) ; Hucková, Barbara (referee)
This thesis contains analysis of a media campaign I know why I vote (Vím, proč volím) which took place in 2013 and 2014. Aim of this thesis is to define tools that were used when running a media campaign, evaluate its effectiveness, and provide suggestions for further improvements. The theoretical part defines environment of a non-profit organization and specifics of its marketing and public relations strategies. The practical part analyses the campaign I know why I vote (Vím, proč volím) in accordance with used marketing, and public relations tools. It analyses press release, and by using quantitative content analysis it defines media image of the campaign. In this part, possibilities for increasing efficiency of the campaign are also suggested.
|
guest ::
