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Marketing communication through fashion blog
Drozdová, Natália ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
The bachelor thesis studies the usage of fashion blogs in the marketing communication. It brings the view of the fact how fashion blogs are perceived by their readers and how readers are influenced by fashion blogs. The theoretical part of the thesis describes marketing communication, communication process, communication mix and online marketing. It is followed by characteristics of blogs and social networks. The practical part is dealt with the description of how my own fashion blog works and with its advertising on social networks. In the conclusion the questionnaire survey was used to identify the public opinion on fashion blogs and their influence on readers. The thesis is finalised by recommendations dedicated to fashion bloggers and are based on my own experience with fashion blogging.
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Creation of a business plan for establishing an e-shop for importing goods from China
Petránek, Jaroslav ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
This thesis deals with the creation of a business plan for establishing an e-shop for importing goods from China. The theoretical part of the thesis describes the used methodology and structure of the business plan. The practical part comprises the analysis of the Czech Republic and China market as well as supplier, competition, risk, financial and SWOT analysis. The thesis also describes the procedures related to the import of goods from China and the operation of an e-shop. Finally, the feasibility of the project and its contribution are evaluated.
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Cloud services utilization at Czech universities
Hleděncová, Adéla ; Kubálek, Tomáš (advisor) ; Kubálková, Markéta (referee)
The aim of this diploma thesis called "Cloud services utilization at Czech universities" is to compare services of Office 365 and G Suite and to evaluate their use at public universities in the Czech Republic which is examined on the basis of qualitative research. The thesis contains six parts. The first chapter characterizes the concept of cloud, its advantages, disadvantages and its models: delivery models and deployment models. The second and third parts describe the history and pricing plans of Office 365 and G Suite. Selected services for education plans are described and then compared from the schools' point of view within the fourth chapter. The fifth part focuses on the experience of cloud services (Microsoft or Google) at selected universities in the Czech Republic with the aim of identifying impulses, barriers, experiences, ideas and recommendations which could serve other colleges and which are summarized in the final part.
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Využití Business Intelligence
Doleček, Radek ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
Abstract The goal of this bachelor thesis is try to refer to a rising trend of whole issue of Business Intelligence. An interdisciplinary approach to the company data analytics in various business and industry sectors has had rising tendency and there is a potential in many cases to effektively speed as well as to ease the position relating to the area of the field in which the leaders, managers or experienced users are capable of working on new strategies, leadership and controling and organizing a company. Also an aspiration is to point to avalaible resources of processing data in the field of retailing as the main influencing factors for marketing and finance management. This thesis is connected with information to lead the reader from theoretical part and introducing the thesis to the main goal of this work, to partly uncover the resources in business data, outline their practical use and not and last but not least to evoke the interest of a reader in the comprehensive problem.
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The Internet as a means of communication and promotion companies
Štroffek, Martin ; Kubálek, Tomáš (advisor) ; Kubálková, Markéta (referee)
The aim of the thesis is to find the optimal internet communication strategy of the company. The work consists of a theoretical and a practical part. The theoretical part describes the concepts of marketing, internet marketing, SEO optimization, WWW, advertising on the internet, social networks. The practical part on the example of the company SOLAR STOP Czech a.s. shows the optimization of internet promotion and comparison with the previous version including benefits.
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Using cloud-based technology in company: Decision making model for selection of the groupware
Topolová, Ivana ; Kubálek, Tomáš (advisor) ; Doucek, Petr (referee) ; Hnilica, Jiří (referee)
The thesis deals with decision-making about how to operate the system for communication and collaboration in a company - groupware. Compares two different ways of operating systems. Using cloud-based services and systems which the company operates on its own hardware. In the thesis the decision-making model is created. The essential criterion for decision making are total cost of ownership (TCO), the work therefore contains a procedure to calculate the TCO. Decision-making model and the calculation procedure is tested using simulation and in the case study. The simulation also responds to issues of economic suitability cloud-based systems in small and in large companies.
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Usage of software applications in the field of project management in transnational corporations.
Osúch, Marek ; Kubálek, Tomáš (advisor) ; Dobrotka, Jozef (referee)
The diploma thesis deals with software applications used in project management in transnational companies. The goal of the thesis is to analyse these software applications and to apply gained knowledge via case study in which a certain company will be examined. The thesis is divided into two parts. The first part contains theoretical basis of the examined field. It deals with project management and applications used in this field. The practical part (the case study) includes the characteristics of the company examined, the development process and methodology of in-depth interview, analysis of the current state of the way project management applications are being used within the company, solution proposal, and solution implementation.
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The tools of effective internal communicaton in times of social networks.
Růžičková, Barbora ; Zadražilová, Dana (advisor) ; Kubálek, Tomáš (referee)
Nowadays, the term of communication includes many types of information sharing and the efficiency of this process is the art of understanding the individual components of the communication process and the proper use of communication tools. It is necessary to be aware of the change of the current people thinking which differs considerably from the previous generations and it relates to the change of communication channels and means of communication. Former thinking of people was based on a set order, while the world today is disorganized and complex. Formerly, there was a finite number of elements that interacted with each other, but there is an unlimited number of elements in a large interconnected style nowadays. There were predictable conditions in the past but there is a high degree of unpredictability today. It is more than obvious that mankind made a big step since the end of World War II and multinational corporations, organizations and associations have a greater influence than the government itself. It is just a matter of discussion to which extent the world will be interconnected in future and how people thinking and communication shift in the coming decades. The subject matter of this thesis is the way of internal communication and used internal tools, especially the analysis of the channels of communication across generations, the effectiveness of communication processes and ways of using nowadays. In the theoretical part, I would like to investigate a change in human thinking (according to research by the Canadian professor Don Tapscott), the differences between the baby boomers, X, Y and new generation Z. My used sources are the websites on social marketing and also the research of magazine Forbes about the youngest generation Z. Besides the change in thinking and different effects on different generational groups I examine specific communication tools of these groups and progress in this area. I draw current and also new challenges arising from the global communication based on resources from United Nations´ official publications and the World Internet Statistics. Furthermore, I am focusing on the internal communication tools and social media. Internal communications is still relatively marginalized in the Czech Republic. Few people realize how great power is hidden within communication and how it can affect not only the atmosphere and relationships in the workplace but also the actual results of the organization. For this reason I chose internal communication as a subject of research in the practical part. The empirical part of this thesis focuses on internal communication among students of the Faculty of international relations of the University of Economics in Prague and the leadership, which share information to the students. I will focus on the online student portal ISIS, intranet, personal approach of teachers and on social media of this Faculty. I evaluate the use of the channels and subsequent effectiveness of communication channels. Based on the results of the survey I will evaluate the hypothesis which presuppose different use and functionality of communication channels. My goal is to assess the selected communication channels based on the results of this research, compare them, evaluate the efficiency and in case of weaknesses suggest possible solutions to improve the situation. Hypothesis I: Tools of Internal communication such as ISIS, website and internet are used effectively by students and students receive through them properly and in a time all relevant information, news and documents to study. Hypothesis II. Personal approach of teachers and officials helps in solving students matters. Hypothesis III. The most helpful tools in sharing information and materials is now moreless social medium facebook than the official networks of the University.
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