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Metody hodnocení a zkoušení medu s důrazem na jeho jakost a pravost
Kučerová, Tereza
This bachelor thesis is concerned with the methodology of honey evaluation and testing. It characterises the different components contained in honey and its properties. The thesis deals with the determination of these parameters and presents methods for their determination. It describes mainly the chemical and physical analysis, which includes sensory analysis, determination of water content, determination of sugars, sucrose content by polarization, 13C/12C isotope ratio, hydroxymethylfurfural (HMF), antioxidant content of electrical conductivity, thiric acidity and pH. The last part includes microscopic analysis and characterization of microorganisms in honey.
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Ulam's problem
Kučerová, Tereza ; Cúth, Marek (advisor) ; Kalenda, Ondřej (referee)
In this bachelor's thesis we deal with Ulam's problem. In the first chapter, we introduce the basic definitions and the axiomatic theory of ZF extended by the Axiom of Choice; we also formulate and prove the Lemma that will be used for the proofs in the second and third chapters. In the second and third chapters, we prove that, assuming the Continuum Hypothesis holds, the Ulam's problem has a positive solution, and assuming the Full Measure Extension Axiom holds, the Ulam's problem has a negative solution. We carry out both proofs with a high degree of detail. Finally, in chapter four, we prove that the generalized Ulam's problem for sets with cardinality greater than that of the real numbers always has a negative solution. 1
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Brand Building of Freestyle Brands on the Example of Quiksilver
Kučerová, Tereza ; Hejlová, Denisa (advisor) ; Dolanská, Nora (referee)
The diploma thesis "Brand Building of Freestyle Brands on the Example of Quiksilver" deals with the brand Quiksilver, its origin, development, global agency, its place on the Czech market and marketing strategies. The first part of this thesis covers the issues incorporated within the market of freestyle brands, their development and cultural environment in which they were formed. Furthermore, the term "freestyle brand" is introduced and its meaning is explained. In addition, a historical background of Quiksilver is provided. The brand's global importance is also described, starting with the sewing of the first shorts of Quiksilver in Torquay, Australia and moving to Huntington Beach, California, and subsequent global expansion. Quiksilver was originally a small local company, and gradually developed and expanded its product line to become one of the largest multinational companies in the field of freestyle brands. This thesis depicts Quicksilver's marketing activities on the global and the Czech market, where it has been around since 1991. This section describes event marketing, advertising and sales promotion, and provides an evaluation alongside these descriptions. In this study the method of descriptive analysis was used. Research using an electronic public survey on the brand's popularity...
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Morphology development in children at family risk for dyslexia - contribution to study prerequisites for the development of literacy skills in children at risk for dyslexia
Kučerová, Tereza ; Kucharská, Anna (advisor) ; Špačková, Klára (referee)
A b s t r a c t This thesis is a part of the project concerning risk factors of manifestation of specific learning disabilities in children at risk of dyslexia. Specifically, it deals with the development of morphology in children with family history of specific learning disabilities. Children in preschool and early school age have been repeatedly within three years tested with a diagnostic tool called Test of morphological awareness based on the Test of language (Žlab, 1992). The aim of the study was to map the development of several sub-areas of morphological skills (gender forms, plural nouns, past tense and 3rd person singular verb, adjectives derivation and grammatical agreement). Several issues were concerned. First, whether the development of children in this age group is still ongoing and so if the performance is improving. Second, whether there are differences in the development of children from an intact group (with normal speech development) and a risk group (children from families where at least one parent has suffered from specific learning disabilities). Third, whether is the development influenced by intelligence or sex. Performance of children was also assessed qualitatively with respect to specific language features included in the monitored areas of morphology. The conclusions of each...
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Morphology development in children with specific language impairment - contribution to study prerequisites for the development of literacy skills in children at risk for dyslexia
Kučerová, Tereza ; Kucharská, Anna (advisor) ; Špačková, Klára (referee)
A b s t r a c t This thesis is based on two projects which follow one another and which deal with study of development of language and literacy skills in children at risk of dyslexia. The thesis describes the development of morphological awareness in children with specific language impairment. The level of morphological awareness was repeatedly tested during three years at children in preschool and early school age with the Test of morphological awareness. This method was prepared on the basis of Žlab's Test of language awareness (1992) and maps development of several subareas of morphological skills - gender forms, plural nouns, past tense and third person singular verb, adjective derivation and gramatical agreement. Several issues were concerned. First, whether the development of children in this age group is still ongoing and whether the Test of morphological awareness can measure this ongoing. Second, whether there are differences in the performance of children from normal speech development group (control group) and specific language impairment children group, where according to the disorder the morphological deficits can be expected. Qualitative analysis of observed subareas of morphology was also performed. The conclusions of analysis are discussed in the context of theoretical approaches, current...
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Family - school communication and cooperation on primary education
Kučerová, Tereza ; Kargerová, Jana (advisor) ; Dobiášová, Pavla (referee)
The aim of the diploma work called Family-School Communication and Cooperation on Primary Education is to map forms of the cooperation between parents and schools on basis of history and procedures verified in practice. The work attends to conceptions of parents and teachers cooperation and communication in different alternative ways of education. Simultaneously it offers the view to a specific situation of the author's practise, which was the result of the poor quality of parent - school cooperation and communication. Pursuant to piece of knowledge from the theoretical part of the work, the author tries to solve the situation and to achieve the good-class and mutually cooperated relation between parents and schools.
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Building corporate identity through social and new media
Kučerová, Tereza ; Köppl, Daniel (advisor) ; Miessler, Jan (referee)
The dissertation examines the process of building corporate identity in the new social media. It defines brand images and characterises their functions in marketing communications. It surveys their practical utilisation and describes brand roles and their values, brand status and identity in strategic management, and more particularly in social media which are described herein with regard to the current situation and long-range forecasts. In a practical part it describes the building of brand identity of Bonami.cz since its creation to the present day in the social media, and compares its communication with the U.S. brand Wayfair. It strives to highlight some differences in their communication activities and puts forward recommendations for further development. The practical part then describes the perception of the brand Bonami.cz by the existing customers and confirms and rejects some working hypotheses.
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Legal principles of environmental protection
Kučerová Tvardíková, Tereza ; Damohorský, Milan (advisor) ; Žákovská, Karolina (referee)
The main purpose of this thesis is to analyze and discuss different aspects of six selected environmental legal principles and to describe their role in three legal systems: international law, EU law and the Czech law. The chosen principles are: complexity and integrity principle, prevention principle, precautionary principle, access to information and public participation principle, and liability principles including polluter pays principle. The thesis is divided into three main chapters. Chapter One is introductory, defines legal principles from several points of legal - theoretical view and sets basic terminology used in the thesis. Chapter Two focuses on environmental law in its entirety and consists of two parts. The first one describes the system of environmental law and the role of legal principles within, part two enumerates environmental principles expresse d, explicitly or implicitly, in legal theory and crucial documents. Chapter Three is a key part of the thesis as it examines fundamental selected environmental principles in six separate sub-chapters. Each principle is firstly defined and its genesis, importance and significance described , then the author examines legal documents (including court decisions) to show how the given principle behaves in International, European and Czech Law.
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