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Risks Related to Marketing Tools Management
Kučerová, Adéla ; Bílková, Kateřina (referee) ; Doskočil, Radek (advisor)
The dissertation "Risks Related to Marketing Tools Management" deals with analysis of marketing tools in the company Sonnentor s. r. o. The main target of this dissertation is to propose changes in marketing tools of a particular business entity that will lead to a reduction of risks and to the improvement of marketing in the company. First part of the dissertation, which contains theoretical knowledge, is followed by second part, which is focused on analysis of the current state. Last part of this dissertation contains risk analysis and suggestions and recommendations, which should lead to overall improvement in marketing of the business and minimalization of determined risks.
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Evaluation of financial situation of the company and proposals to its improvement
Rygarová, Nikola ; Kučerová, Adéla (referee) ; Hornungová, Jana (advisor)
This bachelor thesis deals with the evaluation of the financial situation of Sonenntor, s.r.o. using financial statements for the period 2016-2022. The evaluation will be perfomed using selected methods of financial analysis. The work is divided into three parts. In the first part is explained theoretical basis. Then follows the practical part, where the selected company is characterized and then analyzed. The third part contains suggestions for improving the financial situation of the selected company according to the calculated values it the practical part.
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Electronic Registration of Sales
Kučerová, Adéla ; Boháč, Radim (advisor) ; Vybíral, Roman (referee)
This thesis deals with the electronic registration of sales that has recently been introduced to Czech law in order to increase the revenues of public budgets, reduce the shadow economy and to safeguard a fair competitive environment for all businesses. This thesis is divided into two essential parts. The first part hereof deals with general issues of registration of sales whereas the second part analyses particular aspects of the new legislation. In the first chapter, general matters of the registration of sales are discussed. The main objectives of the registration of sales as well as possible means of such registration are introduced. Moreover, one part of this chapter is dedicated to the recordkeeping obligation as it is to be found in Czech law. The second chapter deals with the Act No. 112/2016 Coll., on Registration of Sales. Firstly, the Act is introduced in general terms and its place in the Czech legal order as well as the legislative process is discussed. Secondly, it analyses some provisions of the Act, in particular those relating to the entities that have the obligation to register their sales under the Act and those covering the subject-matter, i.e. the registered sale as such. The aim of the said analysis is to answer the question whether the new legislation may theoretically cause...
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Risks Related to Marketing Tools Management
Kučerová, Adéla ; Bílková, Kateřina (referee) ; Doskočil, Radek (advisor)
The dissertation "Risks Related to Marketing Tools Management" deals with analysis of marketing tools in the company Sonnentor s. r. o. The main target of this dissertation is to propose changes in marketing tools of a particular business entity that will lead to a reduction of risks and to the improvement of marketing in the company. First part of the dissertation, which contains theoretical knowledge, is followed by second part, which is focused on analysis of the current state. Last part of this dissertation contains risk analysis and suggestions and recommendations, which should lead to overall improvement in marketing of the business and minimalization of determined risks.
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Influnce of VO2 max on recovery during sport climbing
Kučerová, Adéla ; Bunc, Václav (referee) ; Baláš, Jiří (advisor)
The aim of the study was to assess the influence of aerobic fitness on the recovery speed during climbing. Methods: Fourteen climbers took part in the study. Maximal VO2 test was performed on a treadmill. Two climbing tests (with/without revovery during climbing) were performed on a climbing wall to analyze the speed of recovery. The climbers were divided in three groups according their climbing ability. The decrease of heart rate and the differences in climbing performance with/without recovery were evaluated by Pearson correlation coefficient and analysis of variance. Results The actual level of climbing performance had significant effect on the recovery speed. The aerobic fitness did not have any effet.
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