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Proposal of Communication Mix in the Selected Company
Kotková, Kristýna ; Hornungová, Jana (referee) ; Milichovský, František (advisor)
The thesis is focused on the analysis of the current communication mix of selected product of the unnamed bank and suggesting of recommendations for its improvement. The theoretical part contains the explanation of terms and knowledge relating not only to the marketing communication, but to the marketing in general. In the analytical part is evaluated the current situation of the marketing communication of the selected company. In the last part of the thesis, based on the knowledge gained from the analytical part, are created proposals for the completing of the current communication mix of the selected product including their benefits and cost evaluation.
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Monitoring the condition of the archaeological sites of Prague Castle
Válek, Jan ; Kozlovcev, Petr ; Kotková, Kristýna ; Fialová, Anna ; Svorová Pawełkowicz, Sylwia ; Frankl, Jiří
In order to study microclimatic conditions, monitoring of selected archaeological terrains of Prague Castle was carried out in the period from August 2020 to May 2023. The internal climate of the area under the third courtyard of Prague Castle, also called Great Excavations, was monitored in the given time range. During the monitoring campaign, sensors were also placed in the area of the Small Excavations and the archaeological terrain of St. George's Monastery at various times. In particular, relative humidity, air and materials temperatures, moisture content of building materials, etc. were monitored. Samples of building materials were also taken and analysed, and the presence of biological degradation agents was monitored. The research focused in detail on describing the temperature and relative humidity of the indoor environment in relation to the moisture content of the materials and their potential degradation agents. These are primarily represented here by water-soluble salts. Their hazardousness in terms of damage to historic materials is influenced by variations in relative humidity and evaporation of water from capillary pores in combination with temperature. Research has shown that the most significant problem for sites is flooding or water seepage through the ground, surrounding structures or ceiling.
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Selection of mortars samples for radiocarbon dating
Válek, Jan ; Kozlovcev, Petr ; Fialová, Anna ; Kotková, Kristýna ; Frankeová, Dita ; Skružná, Olga ; Maříková-Kubková, Jana ; Tomanová, Pavla ; Herichová, Iva ; Světlík, Ivo ; Pachnerová Brabcová, Kateřina ; Šimek, Pavel
Radiocarbon dating of organic residues may not always correctly determine the age of analysed historic mortars. Therefore, it seems advantageous to use of carbon dating of the carbon contained in the structure of the lime mortar, which will provide representative data of the age of the investigated structure. The methodology presents basic instructions and rules for sample selection, processing, and evaluation. The aim of this methodology is the identification of cases where the radiocarbon dating of a binder is appropriate and to define the reasons why some binder systems fail to provide relevant results.
Plný tet:  PDF; PDF
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Determination of reference parameters for evaluating the strengthening of degraded sandstone masonry of the Cathedral of St. Vit at Prague Castle
Válek, Jan ; Kozlovcev, Petr ; Fialová, Anna ; Slížková, Zuzana ; Kotková, Kristýna ; Svoboda, Milan ; Koudelková, Veronika
Sandstone materials exposed to weather conditions degrade naturally, consequently consolidation of these materials is often required. The aim of this research was to evaluate the impact of four commercials organosilicate consolidants on degraded sandstones, which were used during the neogothic rebuilding of st. Vithus Cathedral at the turn of the 19th to 20th century. The depth of penetration of consolidants into the sandstone porous system and the impact of consolidants on the physical properties of sandstones, namely on the hydrofobicity, water absorption and evaporation, were evaluated primarily. According to the test results, all four consolidants should be suitable for consolidation of sandstones mentioned above even though the results varied slightly between consolidants. For final chose of appropriate consolidant, it is necessary to consider the properties of the treated sandstoned and the technological conditions of the application given by the manufacturer.
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