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National Repository of Grey Literature

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Profil návštěvníka Jihomoravského kraje pro strategii rozvoje cestovního ruchu Karlová, Edita Diploma thesis is focused on the description of visitors profile in the South Moravia area. This will be based on the analysis of the actual tourism activity in the area and based on a marketing research among the observed groups. The first part of the thesis is a description of a theory of tourism, tourist behaviour, tourism management and visitors profile. The analysis of the actual situation of the tourism in Brno is described by 6A and SWOT analyse method. The visitor's profiles will be defined from the researched data. According to the researched visitors profiles will be recommended a suggestion for the local agency in Brno in order to develop in the South Moravian region. These suggestions will include a recommendation for the next strategy, new collecting places and innovative research methodology. Detailed record

Návrh strategie destinačního managementu města Olomouce ke studentům místních vysokých škol Karlová, Edita Karlová E., Proposal of strategy to destination management to students of universities in Olomouc. Bachelor thesis. Brno: Mendel University in Brno, 2015. Bachelor thesis is focused on analysis of tourism in Olomouc, attitude to tourism and spending spare time by students. First part of the thesis is aimed on describing theory of tourism, tourism management, tourist behaviour, destination management, spare time and travelling of youth. Analysis of tourist trade in Olomouc was made from the student perspective. In this part 6A and SWOT method were used. The recommendation for destination agency in Olomouc was proposed according to analysis and questionnaire results for destination agency in Olomouc. Detailed record

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