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Holiday Purchasing Behaviour
KADLECOVÁ, Veronika
The submitted thesis analyses purchasing behaviour of consumers in holiday planning for the year 2016. The thesis is divided into six chapters. The first chapters focus on explanation of the purpose of the thesis, a hypothesis definition and methodological workflow, and important theoretical terms. In order to fulfil the purpose of the thesis, a questionnaire survey, interpretation of its results, data analysis, and hypothesis evaluation were carried out. Based on the questionnaire survey results, consumer segments in the holiday market were determined using following categories - gender, age, the highest level of education achieved and an average household monthly net income. For all determined segments, trends in purchasing behaviour were then identified resulting in recommendation for business entities offering holiday packages.
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Geographical aspects of recreational houses and apartments' issue in Czechia
Kadlecová, Veronika
Recreation has played, and will always play, an important role in people's lives. People have always longed for a familiar place to relax, however, the ways of relaxing and the types of recreational property have been evolving. New trends in second housing have emerged in developed states during second half of 20th century and lately in Czechia as well. The most expanded new trend in Czechia is a tendency to purchase own apartments in apartment houses built in attractive localities of mountains, lake sides, near golf courses and spa areas. Among other trends belong for example internationalization, commercionalization of second housing, and timesharing. This thesis aims to describe issue of recreational apartments in Czechia, discover its geographical aspects, patterns and characteristics of its developement. Also predicted future tendencies are discussed. The focus is given to the study of effects which might be caused by the construction and use of above mentioned recreational flats. Existence of these real estates might have negative impacts for the neigbouring nature, economic situation of municipalities and social atmosphere in destinations. There are a lot of subjects involved in this issue (local authorities and inhabitants, investors, nature protective authorities) which means possible...
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Contribution of recultivated areas in the Most region to tourism and leisure development
Lískovcová, Martina ; Kadlecová, Veronika (referee) ; Vágner, Jiří (advisor)
- Contribution of recultivated areas in the Most region to tourism and leisure development The intention of this thesis is to evaluate the potential of reclaimed land for development of tourism and recreation. The area of interest is the cadastral territory of the Most district in the province of Ustí nad Labem. The first part is devoted to an analysis of tourism in the area of interest. Further it describes the historical development of recultivation, its current stage and contribution to the development of the city and residents' spare-time activities. The next chapter assesses the contribution of different types of recultivation and specific projects. The evaluation consisted in analyzing the results of a questionnaire survey done with local residents and guided interviews with experts specialized in the issue being studied. The last part focuses on the future recultivation development. The main attention is given to the Most Lake, which is currently the largest project in progress. The thesis evaluates possibilities of its future contribution to the city, with regard to the results of the survey and the planned form of the lake and its surroundings. Finally, some recommendations and suggestions to preferable utilization of the recultivation potential are summarized. Keywords: opencast mining,...
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Geographical aspects of recreational houses and apartments' issue in Czechia
Kadlecová, Veronika ; Fialová, Dana (advisor) ; Šauer, Martin (referee)
Recreation has played, and will always play, an important role in people's lives. People have always longed for a familiar place to relax, however, the ways of relaxing and the types of recreational property have been evolving. New trends in second housing have emerged in developed states during second half of 20th century and lately in Czechia as well. The most expanded new trend in Czechia is a tendency to purchase own apartments in apartment houses built in attractive localities of mountains, lake sides, near golf courses and spa areas. Among other trends belong for example internationalization, commercionalization of second housing, and timesharing. This thesis aims to describe issue of recreational apartments in Czechia, discover its geographical aspects, patterns and characteristics of its developement. Also predicted future tendencies are discussed. The focus is given to the study of effects which might be caused by the construction and use of above mentioned recreational flats. Existence of these real estates might have negative impacts for the neigbouring nature, economic situation of municipalities and social atmosphere in destinations. There are a lot of subjects involved in this issue (local authorities and inhabitants, investors, nature protective authorities) which means possible appearence of...
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Dílčí vyhodnocení zkušebního provozu úpravny vody Mostiště
Kadlecová, Veronika
This thesis pursues an evaluation of sectional trial operation of wastewater treatment plants in Mostiště, where the reconstruction has been started on 1st March 2012. A core of the works consisted of a complete reconstruction and intensification for providing a production of drinking water which suit tigtening law requirements on drinking water quality throughout the whole year and would be appreciated by users of drinking water. The necessity of the reconstruction and completion of a water treatment technological line came out of insufficiency -- worsening of raw water quality, bad technical condition of the whole line and some moral obsolescence of the line and especially of problematic quality of produced water according to specific indexes. An outcome of this thesis is an evaluation of efficiency and functionality of a modernized water treatment plant which is in trial operation for now, with help of chosen indexes controled after each separation step which are statisticaly processed into graphs and verbally rated.
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Propaganda v mezinárodních vztazích: Případová studie rusko-ukrajinského konfliktu
Kadlecová, Veronika ; Kratochvíl, Petr (advisor) ; Cibulková, Petra (referee)
The thesis identifies and further examines the role of propaganda in the Russian-Ukrainian conflict, more specifically in the period around the annexation of the Crimean peninsula by the Russian Federation in March 2014. Critical discourse analysis is employed in order to analyse selected speeches of the President of the Russian Federation, Vladimir Putin, and the President of the United States of America, Barack Obama, relevant to the topic and in the period under investigation. The first chapter introduces a theoretical framework on propaganda in international relations, its definition, history and research. The methodology is described in detail in the second chapter. The historical context of the conflict is provided at the beginning of the empirical part of the thesis closely followed by a detailed analysis of the selected speeches. The findings support the prediction that there is a presence of propaganda identified within the speeches of both political leaders, thus in the conflict itself, and offer valuable insights into the hidden meanings and possible motives behind its use. The study advances our understanding of the phenomenon and helps us to expose and confront propaganda further.
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Personal marketing strategy in the Salesian Youth Center.
KADLECOVÁ, Veronika
This thesis deals with the internal HR marketing strategy in the Salesian Youth Center - Center for Children and Youth in České Budějovice. The theoretical part deals with topics like volunteers, volunteer motivation, personal marketing and personal marketing strategies in non-profit organizations. It provides personal marketing strategy in the certain organization and tries to make possible improvements to the current strategy by the qualitative research. The qualitative research was conducted by using semi-structured interviews with volunteers.
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Care of employes
KADLECOVÁ, Veronika
Aim of this thesis is to plot employee care in organizations and companies, that have a seat in Pelhřimov district. The thesis deals with employee relationships and employee care, where participate working hours and work regime, work enviroment, personal development of employees, services provided to employees by employer, employee benefits, work safety and protection of their health and their motivation and stimulation as well. The first step during processing of this thesis was studying the special literature; making of questionaries was directly connected with it. The questionary was essintial for following survey and the survey took four months. Then, acquired information were processed and incuded into graphs and charts and annotated. The result of the thesis is an undestandable picture of employee care in Pelhřimov district and discovery of the greatest problems and the most problematic branches of the national economy.
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