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Media entertainment and politainment. Case study: Presidential elections in the Czech Republic
Sova, Matouš ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
The present thesis "Media entertainment and politainment. Case study: Presidential elections in the Czech Republic" analyses political communication in the presidential election campaign in the Czech Republic. Political institutions are increasingly dependent on mass and new media. The notion of politainment is now an integral part of political news. The main aim of this paper is to introduce this concept in the context of the contemporary nature of political communication. The elements of politainment are analysed in the campaigns of the two most successful candidates applying for Head of state of the Czech Republic, Andrej Babiš and Petr Pavel. My primary focus is on the television appearances of both candidates in televised debates on Czech Television, FTV Prima and TV NOVA, which were the highlight of the entire presidential campaign. I was interested in the content of both candidates' messages and the overall character of the debates. In this thesis I am going to answer the following selected questions: What is the role of political communication in politics? How has its form changed since the 1990s? What do we mean by the term "politainment"? What are positive and negative aspects of politainment? What were the issues raised during the presidential campaigns? Can we consider the historic first direct...
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Media as a pillar of democracy: Austrian government crisis in 2019 and the role of media on the example of Der Spiegel and Süddeutsche Zeitung journals
Ladka, Marcel ; Miessler, Jan (advisor) ; Křeček, Jan (referee)
The diploma thesis titled "Media as a Pillar of Democracy: the Austrian Government Crisis in 2019 and the Role of the Media on the Example of Der Spiegel and Süddeutsche Zeitung" focuses on the analysis of the role of the media in democratic societies, specifically during the Austrian government crisis in 2019. The main object of investigation are two important German media - the newspaper "Süddeutsche Zeitung" and the magazine "Der Spiegel". The main methodological tool is discourse analysis, through which the author analyses the discourses and contexts used in the analysed articles. This method provides a deep understanding of the content and style of reporting, but also of the meanings and contexts targeted by the media. In the theoretical part of the thesis, the author presents theoretical approaches to the role of the media in a democratic society. The thesis also discusses the media system in Germany, which is important for understanding the background and functioning of the media analysed. In the analytical part of the thesis, the author examines specific articles from the two mentioned media. The aim is to find out which discourses were used to present the Austrian government crisis and how these events were reflected. This part provides a detailed insight into the relationship between...
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Media communication of presidential candidates on Twitter
Dvořáková, Daniela ; Křeček, Jan (advisor) ; Hroch, Miloš (referee)
The aim of the thesis is to map and evaluate the political media communication of the candidates for the 2023 presidential elections. In the research I first try to outline the situation and circumstances that were related to the period before the 2023 presidential elections and at the same time I introduce the presidential candidates - Andrej Babiš, Petr Pavel, Danuša Nerudová, Mark Hilšer, Pavel Fischer, Karel Diviš and Tomáš Zima. In the empirical part of my thesis, a systematic and structured approach to data analysis was used, with the main emphasis on the method of content analysis using coding. This analytical method enables the identification of key patterns, themes, and relationships in textual or image data. Content coding was conducted as part of the thesis, which involved assigning categories or codes to individual Twitter posts of political candidates in the 2023 presidential election. The first part of the research included posts by seven candidates from November 25, 2022, to January 14, 2023, while the second part of the research included posts by only two advancing candidates from January 15, 2023, to January 28, 2023.
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Media images of political leaders - 2010 Elections
Šubertová, Sandra ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
This thesis titled The Media Images of Political Leaders - 2010 Elections focuses on descriptions and depictions of Czech political leaders, Vojtěch Filip, Jiří Paroubek, Petr Nečas, Radek John and Karel Schwarzenberg in printed press. The thesis contains an introduction of the leaders and the parties which they led during the 2010 parliamentary elections. The thesis shows the differing images of the leaders in various media. It contains a quantitative content analysis of MF Dnes, Lidové noviny, Hospodářské noviny, Právo and Blesk daily newspapers in the pre-election period between 1 April and 27 May 2010, examining the frequency of informing about the leaders, differences in their presentation and attention given to each of them. The content and tone of individual articles has been examined as well. The thesis also analyses the ratios between informing about the individual leaders and other topics in each newspaper. The theoretical concept of the thesis is media communication in relation to politics. Political communication is examined from the view of the theory of political parallelism and the influence of media on politics.
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The American Media System and Political Parallelism: From Internal to External Pluralism
Charvát, Šimon ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
This bachelor's thesis examines the changing media system in the United States. Previously, the U.S. media system was seen as having the highest quality of journalism and its journalists as the greatest professionals. Due to the innovation of technology and increasing commercialization, the American media system is undergoing a major transformation. Part of this transformation is the transition from a media model of internal pluralism to one of external pluralism. In recent decades, the private American media, which were characterised by their impartiality and political balance, have begun to take committed positions and to side with political affiliations. Through a research of media science and political communication theories, followed by a structured synthesis, this paper aims to answer the question of why, when, and for what partial reasons this transformation occurred. This thesis will first describe the systems understanding of democracy and the integral role of the media system within it, place the American media system in historical context, and introduce the reader to theoretical models of media systems. It will describe aspects of the media system such as political parallelism and commercialization and then offer possible reasons behind this transformation. This work can serve as a...
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Journalists' approach to representing female politicians in the media
Kvitová, Alžběta ; Vochocová, Lenka (advisor) ; Křeček, Jan (referee)
The thesis focuses on gender aspects of the journalistic profession and their professional discourse. Specifically, it focuses on how people in the media approach representations of female politicians. Women in politics are gender stereotyped in the media, and they also tend to be portrayed differently and in different contexts compared to male politicians. This is manifested, for example, by the fact that people in the media pay more attention to the private lives of female politicians, focusing more on their physical appearance or their age. Therefore, the aim of this paper was to investigate how these different representations of women in politics may be contributed to by journalists themselves. As part of the research part, semi-structured interviews were conducted with eleven female and male journalists working in different Czech media. The collected data were analysed qualitatively using the grounded theory method. The research shows that journalists attach low importance to gender in political reporting. Therefore, the gender of female and male politicians does not influence the way they themselves are reported in the media. However, the results of the analysis suggest that they view society through the lens of a gender dichotomy and also think of female politicians in gender stereotyped...
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Depiction of side effects of Covid-19 vaccines in Czech television news
Zelbová, Judita ; Klabíková Rábová, Tereza (advisor) ; Křeček, Jan (referee)
This thesis focuses on how the side effects of vaccination against covid-19 were presented by media during the pandemic. The aim was to find out how the side effects were reported by Czech national television stations in their evening news programmes, what were the differences in presentation between the stations and which experts were invited to comment on the topic. The thesis primarily uses qualitative content analysis and to a lesser degree quantitative content analysis. The thesis shows that three of the four TV stations studied (ČT1, Nova and Prima) approached the presentation of the topic in a very similar way conceptually, TV Barrandov being quite different in this respect. All TV stations presented side effects on the basis of substantiated data, with an emphasis on information obtained from relevant organisations (European Medicines Agency, Czech State Institute for Drug Control) and experts (mostly epidemiologists, immunologists and physicians of various specialties). Contrary to the expectation, the coverage of the side-effects proved to be relatively marginal and only became notable in the spring of 2021, when a larger number of adverse reactions occurred with the AstraZeneca vaccine.
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Meanings of the word populism and their changes in czech political debate 2013-2021
Staněk, Jan ; Křeček, Jan (advisor) ; Soukup, Martin (referee)
The thesis "The Meanings of the Word Populism and Their Transformations in the Czech Political Debate 2013-2021" deals with how the term populism and its derivatives were portrayed in the Czech media between 2013 and 2021, with a focus on the periods of political campaigns before the elections to the Czech Chamber of Deputies. In the theoretical part of the thesis, the main concepts addressed by contemporary academic research on this phenomenon are summarized, including the theory of populism as a thin ideology, political discourse, and socio-cultural phenomenon. Furthermore, the contemporary context of the examined period is presented, including the main political actors, the course of election campaigns, and the topics that appeared in the political and media debate during the investigated period. The methodological part introduces the research method used, which is Berelson's content quantitative analysis, and outlines its basic limitations. The practical part first presents the research itself and its parameters, including predetermined hypotheses and research questions it works with. Subsequently, the results are presented, confronted with the hypotheses, and an answer to the research question is sought. Among the main findings of the practical part of the thesis is the revelation of a...
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Framing of mental illness in selected Czech media
Lacinová, Kristýna ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
This thesis focuses on the framing of mental illness in the Czech media. It defines the concept of framing and presents the characteristics, process and effects of framing. Simultaneously, the thesis discusses the concept of mental illness and its categorisation in the International Classification of Diseases (ICD-10). The focus is on the state of mental illness in the Czech Republic. Subsequently, prominent research papers dealing with the framing of mental illness are presented. The aim of the quantitative content analysis of this thesis is to find out how Czech daily newspapers framed mental illness in the years 2018, 2020, 2022. The analysis focuses on which illnesses are mentioned, how the mentally ill are presented, how the media frame the causes and solutions of mental illness, and which sources journalists quote. The results show that stigmatising stories are the most common and that journalists tend to use episodic framing. The most cited illnesses were depression and drug addiction, and very often journalists did not specify the exact diagnosis at all.
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Framing the Cyprus Conflict in the Czech Media
Němcová, Linda ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
This diploma thesis focuses on the framing of the Cyprus conflict in Czech print newspapers from the perspective of peace journalism. The aim of this thesis is to examine the journalistic tendencies that are applied in the selection and processing of events related to the Cyprus conflict in the Czech media. Not only the main topics that are preferred by the media in their coverage in this context are monitored, but also the way in which the various actors in the conflict are presented and the ratio of representation of official and unofficial sources of quotations. The theoretical part of this thesis explains the concept of framing, its relation to media agenda setting theory, the framing process and the typology of frames. It also introduces the concept of peace journalism in contrast to war journalism. At the same time, this chapter offers an overview of the origins and development of the Cyprus conflict up to its current form. The last subchapter of this section is devoted to selected foreign research on framing the Cyprus conflict, especially its findings and sets of frames. These are used in a quantitative content analysis focusing on the occurrence of these predefined frames in Czech print newspapers. In the interpretation of the results, the correspondences or differences with these studies are...
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