National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing project proposal
John, Dominik ; Vajda, Radim (referee) ; Juřica, Pavel (advisor)
This bachelor thesis discusses the usage of project management methods during the planning and execution of a marketing event project. Theoretical knowledge and methods are being used to create a proposal of a functional project documentation. It also describes the advantages this approach yields.

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