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Affiliate marketing and the possibilities of its use in the Internet environment
 Horák, Luboš ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
This diploma thesis analyzes one from online marketing segment -- Affiliate. Thesis is divided to two logical parts. In first part is described philosophy and functions of affili-ate marketing like a part of sales promotion strategy online. In second part is practically described how it works on some case-studies. In case-studies are described differences between Czech and foreign online environment. Thesis wants to describe this interesting and often marginalized segment of online marketing.
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