National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of business models in the gaming industry
Hejcman, Marek ; Koubský, Petr (advisor) ; Šimůnek, Martin (referee)
The topic of this thesis is to analyze the business models currently used in the gaming industry. The aim is to provide a comprehensive overview of the current economic situation of the industry, distribution channels, used technologies and business practices from the perspective of all market participants. The theoretical part is due to less frequent topic devoted to the description of all entities of gaming industry. It analyzes not only all the actors involved in the development of video games and their subsequent sale but also the technical tools used to play games and also the players themselves. Video games are divided into two main streams (hardcore and casual) which also determine the structure and analysis. The analytical part focuses on capturing the most widely used business models and their combination for the sale of the video games. Models are then categorized into two groups (goods and services) and represent two different approaches to pricing scenarios. For each business model describes the basic principle, its pros and cons, the factors influencing the successful implementation and an example of the use of the model in practice. The analysis also includes the socio-economic profiles of two major market segments. In conclusion, based on the current developments and current trends in the field across the gambling industry the work tries to predict the future development of business models and for video games respectively. the whole industry.
Broadband Internet access in the Czech Republic and in selected EU country
Hejcman, Marek ; Toman, Prokop (advisor) ; Exnarová, Anna (referee)
This work focuses on the phenomenon of modern society on behalf of the Internet and its technological background. Especially towards the end users. The introduction describes the brief history of the Internet. Since the first small networks to expansion throughout the world. The second part is devoted to various technologies through which users can connect to the Internet. Pivotal part of the thesis analyzes the state of the market in the Czech and Slovak Republic and stresses the importance of carefully selecting an Internet connection. Conclusion then summarizes and evaluates the previous chapters and tries to outline the future market for high-speed Internet.

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