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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Expansion of new product on the gift market
 Hřebout, Martin ; Filipová, Alena (advisor) ; Krajíček, Tomáš (referee)
The aim of the thesis is to evaluate the possibility of extension of the product Prague Old Timer on the Prague souvenir market and suggest with the theoretical knowledge a strategy which will contribute to the most efficient expansion. This work analyzes the Prague souvenir market and evaluates the factors that caused the current situation when there are few Czech souvenirs shops. The part dedicated to the product Prague Old Timer describes the main risk related to the expansion and a base on the research determining the optimal price for the final customers
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Financial analysis of GZ Digital media a.s.
 Hřebout, Martin ; Schönfeld, Jaroslav (advisor) ; Horník, Tomáš (referee)
The goal of my financial analysis of GZ Digital media, a.s. is to evaluate financial condition of the company. This will be done using using classical instrument of financial analysis: the differential and ratio indices, EVA, predictive models etc. In the end of my work I will make a comparison with a sector.
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