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A Company Performance of Albixon a.s Using the EFQM Excellence Model
Pavlíček, Igor ; Ing.Nikola Filipová (referee) ; Kocmanová, Alena (advisor)
The diploma thesis is focused on evaluation of the performance of the company ALBIXON a. s. using the EFQM Excellence Model. The theoretical part of the thesis presents primary tools of economic and financial evaluation of companies, inluding the already mentioned EFQM model. The analytical part of the thesis describes the current situation of selected company and the evalution is performed through the START model questionnaire, which is based on the principles of the EFQM model. The final part of the thesis contains recommendations to increase the company’s performance and achieve a consistently high level of business excelence.
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Marketing Communication
Filipová, Nikola ; Vašková, Anna (referee) ; Schüller, David (advisor)
This bachelor's thesis is focused on the marketing communication of the company Holding Brno-export s.r.o ..The main purpose of this bachelor‘s thesis is to evaluating the current situation of the marketing communication of the company whitch is focused mainly on purchase and sale of raw food materials. Acording to the outcome of the questionnaire survey there are suggestions for improvement of marketing communication with an aim of increasing new customers, retaining current customers, improving the communication with them and also increasing the company awareness is created
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Export of a Food Product of the Selected Company to the European Union Market
Filipová, Nikola ; Koubek, Lukáš (referee) ; Chlebovský, Vít (advisor)
This thesis deals with the expansion of the sugar product to the European Union market. The aim of this work is to recommend a suitable expansion strategy, analyze the selected market and evaluate the market potential for the entry of the selected company. We will focus on the survey of the Hungarian market, which is currently interesting for the company, we will examine the issue and then analyze it. In conclusion, we will find out whether it is worth entering this market and quantify the possible first steps. In the theoretical part of the thesis, the possibilities of entering the European Union market are selected. In the analytical part we‘ve analyzed the selected market and at the end of the work is proposed a strategy for entry.
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A Company Performance of Albixon a.s Using the EFQM Excellence Model
Pavlíček, Igor ; Ing.Nikola Filipová (referee) ; Kocmanová, Alena (advisor)
The diploma thesis is focused on evaluation of the performance of the company ALBIXON a. s. using the EFQM Excellence Model. The theoretical part of the thesis presents primary tools of economic and financial evaluation of companies, inluding the already mentioned EFQM model. The analytical part of the thesis describes the current situation of selected company and the evalution is performed through the START model questionnaire, which is based on the principles of the EFQM model. The final part of the thesis contains recommendations to increase the company’s performance and achieve a consistently high level of business excelence.
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The pseudo-Vergilian Poem Ciris: Weaving as Narrative Technique (study and prosaique translation)
Filipová, Nikola ; Bažil, Martin (advisor) ; Ctibor, Michal (referee)
This thesis deals with translation and interpretation of pseudovergilian epyllion Ciris, which tells a story of traitorous princess of Megara, Scylla, who betrays her father Nísos by cutting off his magical purple lock. With it she surrenders the entire city to the enemy Minos in order to secure his love. Her plan ultimately fails and as a result she is transformed into a brand new bird named the ciris. The first part of the thesis provides a literary-theoretical study of the epyllion based on comparison with the sources of the myth and other latin poems, as it seems as if Ciris was composed by an anonymous young disciple in a late latin cento style but only published in his older age. Some ascribe it to young Virgil or Cornelius Gallus. In the course of the study the following questions will be answered: Is Scylla's transformation a liberation or punishment for her crime? What is the role of nutrix in the epyllion and what is her literary origin? How does the author deal with the weaving metaphore? The second part of the thesis offers a first prosaic translation of Ciris into czech language with a humble commentary where deemed necessary.
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The pseudo-Vergilian Poem Ciris: Weaving as Narrative Technique (study and prosaique translation)
Filipová, Nikola ; Bažil, Martin (advisor) ; Ctibor, Michal (referee)
This thesis deals with translation and interpretation of pseudovergilian epyllion Ciris, which tells a story of traitorous princess of Megara, Scylla, who betrays her father Nísos by cutting off his magical purple lock. With it she surrenders the entire city to the enemy Minos in order to secure his love. Her plan ultimately fails and as a result she is transformed into a brand new bird named the ciris. The first part of the thesis provides a literary-theoretical study of the epyllion based on comparison with the sources of the myth and other latin poems, as it seems as if Ciris was composed by an anonymous young disciple in a late latin cento style but only published in his older age. Some ascribe it to young Virgil or Cornelius Gallus. In the course of the study the following questions will be answered: Is Scylla's transformation a liberation or punishment for her crime? What is the role of nutrix in the epyllion and what is her literary origin? How does the author deal with the weaving metaphore? The second part of the thesis offers a first prosaic translation of Ciris into czech language with a humble commentary where deemed necessary.
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Marketing Communication
Filipová, Nikola ; Vašková, Anna (referee) ; Schüller, David (advisor)
This bachelor's thesis is focused on the marketing communication of the company Holding Brno-export s.r.o ..The main purpose of this bachelor‘s thesis is to evaluating the current situation of the marketing communication of the company whitch is focused mainly on purchase and sale of raw food materials. Acording to the outcome of the questionnaire survey there are suggestions for improvement of marketing communication with an aim of increasing new customers, retaining current customers, improving the communication with them and also increasing the company awareness is created
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Roman Table and Board Games in Archaeological Context
Filipová, Nikola ; Titz, Pavel (advisor) ; Musil, Jiří (referee)
This thesis deals with the topic of board and table games as an important aspect of everyday life in the roman society. Games were meant for people of all age and social classes. These activities were often connected with gambling which was criticised by many roman authors and also regulated by laws. The main focus of this thesis is on favourite games latrunculi and duodecim scripta with regard on their archaeological context. Its aim is to compare material culture with literary sources and iconographic evidence and to define time periods of concrete game phenomena.
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