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Demand and supply on the market of secondary education in the Czech Republic
Zelinková, Barbora ; Rusmichová, Lada (advisor) ; Džbánková, Zuzana (referee)
This bachelor thesis analyses demand and supply on the market of secondary education in the Czech Republic and it is focused on the differences between state and private schools. The thesis consist of the definition of technical terms, evolution and context of hitory of education, characterization of the specifics of marketing strategy and differences in the financing methods in state and private sector. Furthermore, the thesis includes statistic data of evolution of demand and supply of education. Practical part is focused on research at state and church grammar schools in the town of Kutná Hora and it includes interviews with the school headteachers and questionnaire-based research, which was conducted among pupils in the first year of high school studies.
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The situation of women on the labor market in Slovakia with focus on the women in managerial positions
Styková, Milota ; Macáková, Libuše (advisor) ; Džbánková, Zuzana (referee)
The bachelor thesis deals with the issue of gender equality and equal opportunities on the labor market in Slovakia. The first part is theoretical an it defines basic concepts, which are necessary for understanding this issue. The theoretical basis is used for the practical part which is focused on women in managerial positions and it consists of two parts. The analysis assesses the condition in achieving gender equality in these positions in Slovakia in comparison with another EU country. The second part is the qualitative research, the interviews with the women working in managerial positions. The intention of this bachelor thesis is to map the area which is not given enough attention in Slovakia. The main objective is to assess the situation in gender equality in managerial positions in Slovakia, to find causes for the found facts and to propose solutions for improving the situation.
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Alternative theories of the firm
Myakotskiy, Dmitriy ; Soukupová, Jana (advisor) ; Džbánková, Zuzana (referee)
This paper covers the issue of alternative theories of the firm. The theoretical part is separated into two chapters and their goal is to acquaint readers with this topic of microeconomics. On the base of described models will be explained ambiguous approach to theme. After this, follows the explanation of Corporate Social Responsibility (CSR). This chapter contains conceptual bases and model of CSR, which reference to the main theme of the paper - alternative theories of the firm and help to answer the question: Can Corporate Social Responsibility be concerned as a theory of firm? The next chapter describes the concept of CSR at the examples of CSR projects in Marks & Spencer company.
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Characteristics of demand for healthy nutrition products
Nováková, Šárka ; Soukupová, Jana (advisor) ; Džbánková, Zuzana (referee)
This bachelor thesis deals with the issue of the demand for healthy nutrition products on the Czech market. Its aim is to find out whether there is a demand for healthy nutrition products in the Czech Republic. The theoretical part contains an explanation of basic concepts related to the demand and healthy nutrition. The practical part focuses on research itself, which analyzes the demand for these products. The research is done through a questionnaire survey.
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Corruption rate and economic performance
Hořejší, Zuzana ; Soukupová, Jana (advisor) ; Džbánková, Zuzana (referee)
This Bachelor´s thesis is focused on a level of corruption and economic influence in selected countries of EU. Theoretical part is focused on a description of the term of corruption, types of corruption, forms of measuring corruption and last but not least causes and consequences of corruption. The basis of the practical part is a regression and correlation analysis which I apply to observed indicators in selected countries of EU. These observed indicators are CPI, GDP in PPP, and Legatum Prosperity Index. The aim of my thesis is to find out if there is a relation among these indicators and then how strong is a dependency among them.
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Economic activities of the Vietnamese minority in the Czech Republic
Malovec, Hynek ; Macáková, Libuše (advisor) ; Džbánková, Zuzana (referee)
In my work I will focus on the economic activities of the Vietnamese minority in the Czech Republic. The first part of this thesis will be theoretical, in which I will analyze the conditions of long-term, permanent residence and citizenship gain for foreigners who want to legally reside in the Czech Republic. In the second part I will deal with the Vietnamese minority, which according to the Czech Statistical Office is the third most numerous minority living in the Czech Republic. Information on both parts of the work will be drawn from both internet and book sources. The aim of my bachelor thesis is to find out why the Vietnamese are choosing the Czech Republic, where the economic sectors are successful and how it affects the local market environment. At the same time I will outline the image of the criminal activity of this minority.
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Consumerism and Shifts in Consumer Behaviour in 21st Century
Sigmundová, Alica ; Džbánková, Zuzana (advisor) ; Šumpíková, Markéta (referee)
This bachelor thesis is concerned with consumerism and shifts in consumer behaviour in 21st century. The aim of this thesis is to define the issue of consumerism and consumer society, to identify the causes of its formation and the results it has on society. Furthermore, this thesis also addresses the changes in consumer behaviour in 21st century from the perspective of generations in the United States. Focusing on Generation Y, it observes the changes in behaviour and attitudes of its cohorts and the impact of this changes on consumerism nowadays. To identify these shifts it compares the consumer behaviour of Generation Y with other generations. The thesis also provides an overview of the future possible development of the consumer society. This bachelor thesis uses the methods of literature research, evaluation and comparison of secondary sources. The analysis of generations is based on the results of the social studies of attitudes and behaviour of its cohorts in different areas of life.
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Corporate Social Responsibility and CSR reporting
Bahachenka, Alina ; Džbánková, Zuzana (advisor) ; Šumpíková, Markéta (referee)
The main objective of this bachelor thesis is to analyze the level of CSR reporting in Czech Republic and to provide theoretical background of social accounting process. The bachelor's thesis consists of two parts. Theoretical part of the thesis describes social accounting and methods of its application to enterprise's practices and summarizes theoretical background of corporate social responsibility. The second (practical) part of the thesis is devoted to the analysis of 20 important firms' CSR reports. The outcome of this work allows the assessment of the current level of CSR reporting in Czech Republic
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The use of EU funds in Luhačovice.
Špetlík, Václav ; Breňová, Lubomíra (advisor) ; Džbánková, Zuzana (referee)
This thesis builds on the topic of my bachelor thesis which dealt with the use of EU funds in Luhačovice and the analysis of specific projects that were successfully completed. This piece of work introduces us to two major subsidies that have been recently implemented in this particular city. It is based on the reconstruction of two streets named Jurkovičova alej and Dr.Veseleho, which are the two very important historical aspects of the city. In addition to the characteristics, costing models and final evaluation, a questionnaire for the local residents has also been developed and evaluated. This research tells us if in fact the residents of Luhačovice are aware of the changes going on and how they perceive them. Their opinions of the effectiveness of the use of subsidies were also recorded. In the conclusion, we can find various numerical comparisons over the years, in particular when the city began to use EU funds and an outline of the possible developments in the near future.
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