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Motivation of Employee in a Selected Company
Švecová, Martina ; Putnová, Anna (referee) ; Konečný, Štěpán (advisor)
The diploma thesis focuses on employee motivation to work, while also providing an overview of interpersonal relationships within the company. The main objective is to evaluate the weaknesses based on the results of the analysis of the monitored company, and to propose the modification of organizational and communication forms in order to increase the effectiveness of the monitored areas. The theoretical part contains an overview of this issue drawn from sources of specialized literature. The practical part maps the current situation in the company based on its own observation and a semi-structured interview with employees and management. Based on the findings, recommendations were proposed contributing to positive changes in all monitored groups.
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Media-facilitated Nation Branding: the Case Study of Brave Ukraine
Kazymyr, Daria ; Švecová, Martina (advisor) ; Jarolímková, Zuzana (referee)
This thesis paper discusses the application of nation branding through the realm of political communication. With the confluence of adept players and global perspectives across the communication, political, and media fields, the prominence of modern-day practices such as nation branding has taken on greater significance. Effective media management tactics also redefined the possibilities of public diplomacy, empowering nations to promote their ideas and beliefs on both national and international scales. The main goal of this research, therefore, is to highlight the pivotal role of countries crafting their public image for foreign audiences and the immense potential of the usage of various communication means and mediums to amplify the impact of their efforts. Another objective is to discuss the role of digital media when setting the country's politically-aligned public image. The case of Ukraine is offered to the readers as a comprehensive analysis of its nation branding campaign Brave Ukraine, encompassing an evaluation of its objectives, content, and execution. The empirical study of the effectiveness of this campaign on its foreign audiences, which was researched through a series of in-depth interviews, offers valuable insights into the interplay between a nation's public image, digital media,...
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Authenticity on BeReal, the new social media app
Ouhrabková, Eliška ; Oukropec, Jindřich (advisor) ; Švecová, Martina (referee)
The topic of this bachelor thesis is the examination of authentic performance on the new social media site BeReal. The ambition of this thesis is to use qualitative methods to find out how selected respondents present themselves on this social network. The theoretical part of the thesis focuses on communication, social networks, self-presentation, authenticity and the introduction of the BeReal app. In the practical part, the research methodology is introduced to familiarize the reader with the research sample and research questions. It also presents the justification for the chosen qualitative methods, which in this thesis are semi-structured interviews and the digital tracing method attached to them. The methodology section is followed by the research section of the thesis. This is divided into subsections according to the research questions, which aim to help answer the main research question concerning the extent of user authenticity. The last chapter of the research is then a discussion of the results, which summarises the interview findings and links them to the theoretical knowledge from the first part of the thesis. The final section of the paper provides a brief summary of the results and suggestions for further investigation of the phenomenon.
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Relationship between smart phones usage and procrastination among university students
Farná, Karolína ; Vranka, Marek (advisor) ; Švecová, Martina (referee)
The bachelor's thesis deals with the problematic use of the Internet in mobile phones and procrastination among university students. The aim of the work is to find out if there is a correlation between these phenomena. The thesis introduces the theoretical basis and theoretically anchors concepts such as addiction, procrastination and digital society. The practical part of the work is processed using a quantitative research method, specifically, a questionnaire survey is used. The questionnaire is distributed among university students online. The results show that there is a correlation between procrastination and internet addiction in mobile phones.
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Parents awareness of danger on the internet for their children in school age
Němcová, Natálie ; Wolák, Radim (advisor) ; Švecová, Martina (referee)
The main aim of this bachelor thesis is to find out the extend to which parents are aware of the possible risks of the Internet and if they are trying to protect and educate their children in this particular area. The theoretical part consists of three parts - Internet and its risk related to the child, family and its media education and what is the possibility of preventing the dangers of using Internet. The empirical part of the bachelor thesis will conduct qualitative research where I aim to find out how parents are educated about the risky internet use and if they answers differ or not.
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Czech relative clauses in translation to English
Švecová, Martina ; Šaldová, Pavlína (advisor) ; Malá, Markéta (referee)
This thesis deals with relative clauses in Czech, particularly with those which have the relative word in the nominative case, and their translation counterparts in English. Czech does not have the possibility of juxtaposition of the relative word and the finite verb; it uses more explicit formulations. Therefore, the translator has to choose either a literal translation, ie more explicit, or a nonfinite clause, or eventually a prepositional phrase. Another possibility is to translate the relative clause by other means, e.g. a coordination. The first part is concerned with the theoretical definition of the Czech and English relative clauses with the help of the respective books of grammar. The second part comprises the analysis of 123 examples of Czech relative clauses and their English translation counterparts. The examples were chosen from three novels by Czech authors with the help of the software ParaConc which enables parallel work with multilingual corpora. The examples were sorted according to the above mentioned criteria, ie from more explicit to less explicit and other means of translation other than a relative clause.
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Bedtime story and sleep! Regulating the use of television in raising children under 6 years of age
Švecová, Martina ; Jirák, Jan (advisor) ; Bednařík, Petr (referee) ; Štoll, Martin (referee)
The rigorous thesis "Bedtime story and sleep! Regulating the use of television in raising children under 6 years of age", describes the way and intensity of how parents regulate children's TV viewing. However, since a TV set (as an object) in our households is not the only displaying device and television (as an institution) is not the only broadcaster of television contents, this thesis also includes watching TV programmes on other displaying devices such as computer, tablet, laptop and smartphone, which are connectable to the Internet. The chosen target group are children from 0 to 6 years of age. The thesis is based on two hypotheses. Firstly, parents use TV as a babysitter, and do so for various reasons. The second hypothesis assumes that parents do not pay attention to the time and type of programmes that children watch, even at a very early age when children are most vulnerable. The theoretical part consists of two chapters. The first chapter describes the position and importance of a TV set (as an object), television (as an institution) and television programmes (as watched audiovisual contents) in our households, and deals with the influence of television on the socialisation of the child in the family. The second chapter describes both positive and negative influences of media (television...
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ELPIDA o.p.s. - Life in the information age - impact of the cycle on graduates
Kottnauerová, Kamila ; Miessler, Jan (advisor) ; Švecová, Martina (referee)
My work is based on cooperation with the non-profit organization Elpida o.p.s, which offers education to the elderly in various fields. One of the areas is media literacy. For the third year in a row, this company has been organizing a cycle called Life in the Information Age, which aims to deepen the knowledge and skills of the elderly in today's complicated world of information through lectures led by experts. The reason for choosing the topic of this work was mainly the fact that this comprehensive project in the field of media literacy's education of the elderly is absolutely unique in the Czech Republic. The main research question was whether graduates of this cycle are more media literate than the elderly in the general population. To answer this question, I compiled a questionnaire, which in its knowledge section contained questions that examined the orientation of the respondents in key areas of media literacy. Data collection took place in two phases, first I had the questionnaire completed by the graduates of the course Life in the Information Age, then I sent the same questionnaire to the selected elderly from the general population. I then compared the results of both groups and came to the conclusion that the graduates of the cycle answered in the knowledge section of the questionnaire...
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Motivation of Employee in a Selected Company
Švecová, Martina ; Putnová, Anna (referee) ; Konečný, Štěpán (advisor)
The diploma thesis focuses on employee motivation to work, while also providing an overview of interpersonal relationships within the company. The main objective is to evaluate the weaknesses based on the results of the analysis of the monitored company, and to propose the modification of organizational and communication forms in order to increase the effectiveness of the monitored areas. The theoretical part contains an overview of this issue drawn from sources of specialized literature. The practical part maps the current situation in the company based on its own observation and a semi-structured interview with employees and management. Based on the findings, recommendations were proposed contributing to positive changes in all monitored groups.
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