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National Repository of Grey Literature

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Significance of Trademarks and Geographical Marking in the International Trade Kochová, Jitka ; Štěrbová, Ludmila (advisor) ; Almerová, Hana (referee) Bakalářská práce pojednává o ochranných známkách a zeměpisných označeních. První a druhá kapitola je zaměřena na problematiku právní ochrany těchto institutů, a to na úrovni národní, evropské a mezinárodní. Třetí kapitola nahlíží na ochranné známky a zeměpisná označení z pozice podniku, jehož cílem je uspět na silně konkurenčním mezinárodním trhu. Na ochranné známky aplikuji SWOT analýzu ukazující význam těchto označení pro mezinárodní obchod v podmínkách současného právního prostředí. Detailed record

National Repository of Grey Literature : 285 records found   285 - 285  jump to record:

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