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The Importance of Tourism Industry on the Example of Bavaria: Economic Potential and State Subsidies
Semerádová, Adéla ; Dvořák, Pavel (advisor) ; Baštová, Petra (referee)
This bachelor thesis deals with the tourist industry in the Free State of Bavaria. The text focuses on the importance of the tourist industry on Bavarian economy. The role of state subsidies is discussed too. Bavaria is often called the number one tourist destination in Germany. This state of the Federal Republic of Germany ranks among popular year-round tourists destination thanks to the variety of tourist attractions and wide range of tourist services. The official marketing platform of Bavarian tourism is represented by Bayern Tourism Marketing GmbH. This agency is supported by the Bavarian Ministry of Economic Affairs and Media, Energy and Technology. The agency creates various concepts and product lines which specialize in meeting the concrete demands of various tourists - families with children, seniors and students. Bavarian tourism constitutes an important part of the Bavarian economy besides other things over 500,000 people is employed there. In 2010, Bavaria welcomed 28 million tourists. Nowadays, tourist industry is influenced by globalization, environmental changes and increasing average age of population.
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Statistika & My (č. 5/2018): měsíčník Českého statistického úřadu
Český statistický úřad
Měsíčník informující o aktuálním dění v Českém statistickém úřadě. Přináší analýzy, komentáře, výsledky statistických šetření realizovaných a organizovaných ČSÚ, statistické údaje o ČR, jejich obyvatelích včetně mezinárodního srovnání. Uveřejňuje informace o ediční činnosti úřadu, odborných úspěších pracovníků, již uskutečněných a plánovaných tiskových konferencích, seminářích, akcích a dalších aktivitách.
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Statistika & My (č. 5/2017): měsíčník Českého statistického úřadu
Český statistický úřad
Měsíčník informující o aktuálním dění v Českém statistickém úřadě. Přináší analýzy, komentáře, výsledky statistických šetření realizovaných a organizovaných ČSÚ, statistické údaje o ČR, jejich obyvatelích včetně mezinárodního srovnání. Uveřejňuje informace o ediční činnosti úřadu, odborných úspěších pracovníků, již uskutečněných a plánovaných tiskových konferencích, seminářích, akcích a dalších aktivitách.
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Tourism in the region of Liberec - 2015
Český statistický úřad
The characteristics of tourism in the Liberec region - the attractiveness and potential of tourism, the material and technical base and attendance following the revision of data resulting from the survey of the Ministry for Regional Development of the Czech Republic. Completed by inter-county comparison and cartograms.
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Development of tourism in Czechoslovakia between 1965 and 1975
Kuželka, Kryštof ; Chalupecký, Petr (advisor) ; Fabianková, Klára (referee)
This bachelor thesis addresses the development of primarily foreign tourist industry at the turn of 60s and 70s in Czechoslovakia. This particular period is interesting especially due to political and social changes taking place. The first chapter describes relaxation of the regime rules and consequently the intervention which resulted in so called normalization. The following chapter focuses on the development of both active and passive tourist industry in connection to the Czechoslovak history, starting at the end of the World War I. While the third chapter analyzes prerequisites for travelling abroad, the next-to-last chapter compares statistical data of active and passive tourist industry and based on that offers a series of conclusions. The final part deals with the organization of tourism in Czechoslovakia and looks further at the role of the biggest Czechoslovak travelling agency of that time, Čedok.
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Presentation of francophone countries (except France) in geographic and travel magazines published in Czech Republic
KAŠPAROVÁ, Tereza
The aim of this bachelor's thesis is to provide an analysis of the image of French-speaking countries (except France) reflected by the geographical and travel magazines published in the Czech Republic. The theoretical part of this thesis deals with the tourist industry and its various types. It is followed by an overall presentation of Francophony, the French language in Europe, and then the French-speaking countries (European and partially non-European countries) from a historical point of view as well as a tourist destination. The theoretical part is concluded by a short description of the marketing strategy of the tourist destination and a presentation of the studied periodical (geographical and travel) magazines. As for the practical part, it is devoted to the analysis of the articles concerning French-speaking countries. The latter part focuses on the quantity of found articles, the linguistic part of the articles and the evaluation of presented informations in which the thematic units are organised. The result of this thesis is a presentation of the complex image of the studied countries presented to the readers. The thesis comprises a conclusion summarizing the text, a trilingual glossary, and an annexe showcasing the evaluation of questionnaires responded by Swiss and Belgian citizens.
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The Importance of Tourism Industry on the Example of Bavaria: Economic Potential and State Subsidies
Semerádová, Adéla ; Dvořák, Pavel (advisor) ; Baštová, Petra (referee)
This bachelor thesis deals with the tourist industry in the Free State of Bavaria. The text focuses on the importance of the tourist industry on Bavarian economy. The role of state subsidies is discussed too. Bavaria is often called the number one tourist destination in Germany. This state of the Federal Republic of Germany ranks among popular year-round tourists destination thanks to the variety of tourist attractions and wide range of tourist services. The official marketing platform of Bavarian tourism is represented by Bayern Tourism Marketing GmbH. This agency is supported by the Bavarian Ministry of Economic Affairs and Media, Energy and Technology. The agency creates various concepts and product lines which specialize in meeting the concrete demands of various tourists - families with children, seniors and students. Bavarian tourism constitutes an important part of the Bavarian economy besides other things over 500,000 people is employed there. In 2010, Bavaria welcomed 28 million tourists. Nowadays, tourist industry is influenced by globalization, environmental changes and increasing average age of population.
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Analysis of the communication activities of the spa Ostrožská Nová Ves
Frantová, Nikol ; Dolanská, Nora (advisor) ; Hejlová, Denisa (referee)
This thesis analyzes communication activities of the Spa Sirnaté lázně Ostrožská Nová Ves in years 2010 - 2012. During this period, the communication activities and communication strategy of the spa were changed. The thesis was supposed to verify this assumption and describe the changes on the basis of the discovered information. Thesis gives a detailed description of communication strategy, communication goals and marketing goals and analyzes whether these goals were accomplished. Internal documents of Royal Spa group, media outputs and public questionnaires were used to verify this achievement. Analyzed documents, information and questionnaires shows that in the examined period, the main marketing and communication goals were a penetration of news target audience, increasing purchases, brand promotion of the Royal Spa corporation and brand promotion of the Spa Sirnaté lázně. Based on this research it was established that not all of the given goals were achieved mainly due to ineffectiveness of the communication channels and transmission.
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