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Marketing Strategy of Hotel Bítov
Růžičková, Žaneta ; Kočí, Alena (referee) ; Kočí, Alena (referee) ; Šimberová, Iveta (advisor)
My diploma thesis deals with the analysis of the current situation, and subsequently, the appropriate marketing strategy for Hotel Bítov in the vicinity of Vranov dam. The theoretical parts deals with the isme of using marketing tools in the field of hotel services. The practical parts consists of the inner and outer analysis of the hotel surroundings. The results are summed up in the scope of a SWOT analysis from which the final marketing strategy follows.
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Marketing Mix of Hotel Maximus Resort
Tomášková, Lenka ; Ing.Ondřej Bena (referee) ; Mráček, Pavel (advisor)
The aim of this study is marketing mix of hotel Maximus Resort. Theoretical part contains definitons of marketing, marketing mix and communication mix. In the practical part I present the hotel Maximus Resort in global and his problems with the guest occupancy. My vision is to create an offer package which would be attracted for new guests and also the reason for the guests to come back. I wont to pay attention to the famillies with small children – specially animation programs in the hotel, which are not widly extended in the Czech republic and that is also one of the reasons why many famillies prefer vacancy in abroad.
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SPORTS AND RECREATIONAL RESORT KRÁLÍKY
Vosyková, Magdaléna ; Velehradská, Dagmar (referee) ; Dýr, Petr (advisor)
The subject of the diploma thesis is the design of a hotel in the foothills of Králický Sněžník for 62 guests. The hotel has a restaurant, wellness center with swimming pool, fitness center, games room, ski room, sports equipment store, sports equipment rental, 40 covered parking places in the basement, rooms for bikes and baby carriages. This new building is located on the outskirts of the town of Králíky, in places of territorial development with a sports and recreational focus. The design concept is based mainly on the interaction with the future ski slope and works with maximum use of a quality view of the slope and the picturesque landscape. When solving the design, care was taken to ensure that the building complied with the design principles of passive structures.
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Quality Management in the Field of Gastronomy
Groulíková, Petra ; Šimara, Jan (referee) ; Bartes, František (advisor)
This diploma thesis is focused on evaluating quality of services in field of gastronomy in specific organisations in Brno city. Within this work there is analysis of present condition in organisations and in field of gastronomy also. For evaluating quality of services, based on this analysis, SERVQUAL method is chosen. After application of this method both recommendations and proposed specific systems of quality management for organisations are expressed.
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Development of Business Activities of Tour Operator PUX TRAVEL
Bureš, Pavel ; Kameník, Karel (referee) ; Šimberová, Iveta (advisor)
The aim of this master's thesis is to propose a business activities development of tour operator Pux Travel. Master's thesis describes and evaluates current position of the company, analyses the external and internal environment of the company and summarizes the results in the SWOT analysis. Based on the results of the analysis, some business development suggestions have been proposed in order to improve company's competitive ability.
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Business on the Croatian Market
Nešporová, Veronika ; MBA,, Viliam Záthurecký, (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis deals with a proposal to build and operate a tourist resort in Croatia. The theoretical part explains all the important concepts and analyses, which are subsequently used in the analytical part. The empirical part also contains an analysis of the current state of the business entity and the situation on the Croatian market. Financial plan and potential risks are defined at the end of the thesis.
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Development of Tourism in the Beskydy and its Impact on Business
Mucková, Krystyna ; Zich, Robert (referee) ; Mráček, Pavel (advisor)
Bachelor thesis "Development of tourism in Beskydy and its impact on business in the region" deals with evaluation of conditions for developing tourism in the tourist district of Beskydy. Based on an analysis of current state of tourist movement, description of the most attractive places in the region and possibilities of financing, the outputs of the thesis are suggestions of development of tourism and related business activities and development of the region.
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Creation in historical environment of the city Kroměříž Adjusting the waterfront in the section between the Main and Bridge Zborovský
Šónová, Marcela ; Karas, Tomáš (referee) ; Hrabec, Josef (advisor)
An object of leisure-time center and a new bridge were designed according to needs and limits of this location, that they correspond to. This project follows up on the previous analysis and the riverfront design in the section between the main bridge and the Zborovsky bridge in Kroměříž. The general target of this project is an active integrating the river and its closest neighborhood to the city environment. This target is supported by the study in this project. The leisure-time center design creates a social background and a center of this area and it would became an important point in Kroměříž, where people could relocate on the river, by bike or on foot from. The new bridge design examines possible solutions of a new bridge over the river in Kroměříž, that is missing here.
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Communication Mix of Travel Agency
Zlámal, Tomáš ; Sedláček, Jan (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is focused on analysis of current state of travel agency´s communication mix, where on the basis of gained results from the analysis and with help of marketing research, which is conducted through a questionnaire survey, are suggested such recommendation, which will lead to improvement of current communication mix and subsequently to raise awareness about travel agency, bigger competitiveness and increasing of sales.
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