National Repository of Grey Literature 758 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Proposal of Communication Mix for a Selected Business
Bečková, Veronika ; Sikorová, Ing, Petra (referee) ; Milichovský, František (advisor)
This thesis focuses on the issue of communication mix in the company Lumenawen, which specializes in handmade jewelry. It identifies weaknesses in the current way of communicating with the target customer base, primarily through the Instagram platform and e-shop. Based on theoretical knowledge and analysis, it proposes specific measures to improve the communication mix using communication tools. The aim of the thesis is to increase brand awareness and propose measures that will enable Lumenawen to achieve this goal.
Advertising and Sales Promotion of the Basketball Club BK Vyškov
Slouková, Daniela ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis deals with the marketing communication of the Basketball Club Vyškov, z.s., especially the issue of advertising and sales promotion. The first part focuses on explaining the theory, especially in the field of marketing, communication mix, advertising and sales promotion. In the analytical part, the thesis focuses on the introduction of the club, its analysis of the current state, the analysis of the competition and the marketing research itself. In the proposal part, I come up with my own suggestions for improving marketing communication to help build the club's brand and spread awareness. I draw on the findings that have emerged from all the analyses carried out and also from my own experience gained from working in the club.
Leisure Activities of Secondary School Students
Janošová, Ivana ; Mazúchová, Ráchel (advisor) ; Hanková, Zdeňka (referee)
This bachelor thesis on the topic "Leisure activities of secondary school students" deals with the pupils of the Secondary Medical school in Most and how they spend their free time. This bachelor's thesis preserves information regarding activities carried out in leisure time and in general leisure time of these students. In this bachelor's thesis, the task will be to define terms such as leisure time, leisure time activities in more detail. An integral part of the theoretical part will also be devoted to a more detailed description of education in leisure time, mainly the functions of education and also the content of education. A partial part of the theoretical part of the thesis will describe the risky behavior of individuals, especially its types, and the steps to prevent it. Attention is also paid to social networks, on which pupils spend a lot of their leisure time. In the practical part of this bachelor thesis, the data from the conducted investigation will be processed. The aim of the bachelor's thesis is to find out how students at the secondary medical school in Most spend their leisure time. The primary goal is to find out whether the pupils are satisfied with the amount of their leisure time, its content, and what activities they engage in their leisure time. It is also necessary to find...
The use of selected social networks by pupils of the second grade of a primary school in Havlíčkův Brod region
Prchalová, Kateřina ; Váchová, Alena (advisor) ; Kollerová, Lenka (referee)
The diploma thesis deals with the use of selected social networks by pupils of the second grade of a primary school in Havlíčkobrodsko. In the theoretical part, is first defined the term social network, the most used social networks are gradually described and the risks that users may encounter in the online environment are characterized, including the impact on their psychological and physical health. The practical part is prepared on the basis of research that was carried out using the questionnaire survey method in the 8th and 9th grade of a selected elementary school in Havlíčkův Brod. The aim of the research was to find out information about the use of social networks by second-grade elementary school pupils, especially to determine which social networks they use the most often, how much time they spend on social networks and whether they follow the principles of safe behaviour in the online space. The results of the questionnaire survey showed that students most often use the social network Instagram. They use this network mainly for communication, then for watching short videos called Reels and contributions from other users. The research shows that a relatively large group of respondents spend an excessive amount of time on social networks, especially at weekends, when they are able to...
Data collecting tool from the open-source datasets
Kříž, Petr ; Martinásek, Zdeněk (referee) ; Gerlich, Tomáš (advisor)
The thesis examines the field of intelligence disciplines in detail, with an emphasis on open source intelligence (OSINT). The thesis includes a detailed description of the intelligence cycle, including an analysis of the different phases of the cycle. Furthermore, the theoretical part of the thesis provides a overview of the social network Instagram from an OSINT perspective. This includes a description of the types of data available on this platform and the methods that are used to collect it. The practical part then demonstrates the design and implementation of an open data monitoring tool on Instagram. This tool is designed to monitor public posts and comments on Instagram. The main output of this thesis is a functional tool that not only collects data but is also able to visualize this data effectively.
Eating disorders in females
TESKOVÁ, Veronika Michaela
The thesis focuses on the issue of anorexia nervosa and multifactorial influences on the development and course of this disorder in women. Anorexia nervosa is a serious mental illness that is influenced by many factors such as social, familial and psychological. The analysis of these factors is crucial for a deeper understanding of this disorder and a prerequisite for designing adequate comprehensive treatment. This thesis analyses each of these factors and presents therapeutic approaches to anorexia nervosa and ways of treating it. The research is based on semi-structured interviews with open-ended questions with female respondents suffering from anorexia nervosa.
Social networking services from perspective of chosen generations
PEŠTA, Lukáš
This bachelor thesis examines the impact of social networks on Generations Y and Z and explores the main differences between them. The thesis describes the history of social networking, the most popular social networks, two selected generations and online marketing. The thesis also focuses on issues related to the use of social networks, online marketing and changes in people's online behaviour. Anonymous questionnaires and semi-structured interviews with open-ended questions were used to explore the impact of social networking on Generations Y and Z. The results obtained from these questionnaires and interviews were evaluated and the paper concluded by suggesting, based on the results, appropriate types of social media marketing communication for both generations.
The Role of Social Networks in Destination Marketing in Southern Bohemia
This bachelor thesis focuses on the identification of the influence of social networks and its gradation, specifically in the tourist destination of South Bohemia. Social networks have integral part in recent years and are connected to many areas of the modern world. The bachelor thesis will focus on Instragram and Facebook, as these two platforms are the most active in marketing the destination South Bohemia and on both of these platforms South Bohemia is promoted and has an account called "South Bohemia" Bachelor thesis is divided into theoretical and practical parts. In the theoretical part of the bachelor thesis, right after the introduction, we will focus on the literature search in the field of tourism, destination marketing and social networks. The aim of the practical part in the bachelor thesis is to identify the influence of social networks on tourism, specifically on the tourist destination South Bohemia.
Development of a Small Family Business
Nymburská, Barbora ; Bočková, Nina (referee) ; Koráb, Vojtěch (advisor)
This bachelor thesis focuses on the development of a small family winery in Strachotín under the Pálava Protected Landscape Area. The intention of this work is to analyze the current state of the company and its surroundings, and on this basis to propose specific forms of development, especially concerning marketing activities and expansion of services.
Application of Social Media Networks in Marketing Communication
Hubáček, Robin ; Buchtela, Karel (referee) ; Chlebovský, Vít (advisor)
Diplomová práce řeší problematiku sociálních medií v marketingové komunikaci vybrané společnosti. Cílem této práce je analyzovat současný stav marketingové komunikace na sociálních sítích dané společnosti a navrhnout nové řešení pro využití vhodnějších médií. První část je věnována problematice marketingu, marketingové komunikaci a sociálním sítím. Analytická část poté studuje vnější prostředí společnosti spolu s konkurencí a situací uvnitř společnosti. Poslední část představuje možné návrhy řešení, jak vylepšit marketingovou komunikaci společnosti na sociálních sítí, spolu s analýzou jejich efektivity, návrhu kampaně na tuzemském trhu spolu s dosahem zahraničních trhů a přihlédnutím na konkrétní produkt.

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