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Business Project
Plánská, Alexandra ; Holeček, David (referee) ; Groligová, Ivana (advisor)
The subject of the thesis is the „Solnice Tourist Centre“ project. This project involves the reconstruction of 2 historical buildings in the center of Znojmo. This centre is on the national heritage register. The project aims to build a three star pension with a 51 bed capacity and offer value added services to tourists to the area. The goal of the thesis is to analyse the purpose and realization of this project on the basis of economical and financial indicators. Some key points to be looked at are: best option chosen, were financial requirements correctly defined, risks involved and future of the investment. This thesis will also be used as basis for documentation to claim a SROP grant.
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Multifunctional building Brno - Líšeň
Rudolecká, Anna ; Fišer, Jiří (referee) ; Odvárka, Antonín (advisor) ; Pěnčík, Jan (advisor)
Bachelor thesis examines the creation of individual stages of project documentation to the study of the new building from subject AG035. The project deals with the new multifunctional house located in the district Lisen on the plot of land p. No. 4418/1 in the cadastral territory of Brno. The plat is situated on a sloping terrain. The project takes into account solving of surrounding areas as well, particularly in front of the area and connection to the public transport infrastructure. The mass of the object consists of four large blocks. Two of them are double-storey and two are single-storey. Blocks are interconnected by a glass tunnel, set on a symbolic pedestal. The pedestal is formed from two recessed floors of underground parking. The object is four-storey with two overground floors, which are mostly commercialized in the form of lettable spaces (e. g. for business, services, administration, etc.). Another part of the floors is used for technical and hygienic facilities. Two underground floors can be used by employees and visitors for car parking. Access to these floors is provided by a car lift, personal lifts and two stairs that connect all floors. The principle of the draft consists in the intention to place the mass of the building in the environment in the most sensitive way, so that the building doesn't act heavily, such as the surrounding settlement, but naturally follows the surrounding two-storey houses. That was achieved by the material solution of the above-ground floors. Five materials prevail in the exterior. Extensive vegetative roof, face concrete, two types of fitted facades (DuPontTM Corian® facade panels + glass panels with a sign symbolizing the crowns of trees and shrubs; other types of facade are vertical metal lamellae). Another predominant material is glass, which is used for the interconnection tunnel and the north and south facade.
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Quality Management in the Field of Gastronomy
Groulíková, Petra ; Šimara, Jan (referee) ; Bartes, František (advisor)
This diploma thesis is focused on evaluating quality of services in field of gastronomy in specific organisations in Brno city. Within this work there is analysis of present condition in organisations and in field of gastronomy also. For evaluating quality of services, based on this analysis, SERVQUAL method is chosen. After application of this method both recommendations and proposed specific systems of quality management for organisations are expressed.
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Business Plan
Fejfuša, David ; CIA, Tomáš Golda, MBA, (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is a business proposal for the establishment of a business in the field of psychological-career testing. These are services that will help predominantly the last years of primary school pupils to determine which career paths to go further The business plan includes the process of establishing the company, defining the market environment, competition, marketing and promotional strategy along with the sales concept. The financial plan evaluates the economic success of the proposed business. Subsequently, the results of the work are useful as a basis for the company executives as well as for product and service creators.
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Business plan - Proposal of a Fitness Centre Enlargement
Stehlíková, Jaroslava ; Peričková, Lucie (referee) ; Blahutková, Marie (advisor)
This Bachelor´s Thesis analyzes established fitness centre. The aim of this is create a draft business plan. The bachelor´s thesis is articulated into three wired parts – theoretical, analytical and the concept. The basic notions and terms are defined in the theoretical part. Strategic analysis – examines microeconomic and macroeconomic relations, i.e. the overall situation and market preconditions is define in the analytical part. The concept includes the business plan itself, i.e. the description of the company, vision, business, marketing and organisational plans and the financial aspects of the business plan.
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Marketing Research of Customer Satisfaction
Grygová, Eva ; Ing.Jaroslav Štůla (referee) ; Šimberová, Iveta (advisor)
This thesis is focusing on proposition, implementation and evaluation of satisfaction questionary of customers at the VET clinic called TOSA. Theoretical part is focused on problems in marketing research, customers satisfaction and questionare as an instrument for collection of information. Practical part contains tasks such as familiarization with company, questionare processing, analysis of obtained data and suggestions for improvement that should carry on to enhanced satisfaction of customers.
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Marketing Research
Šmerda, Lukáš ; Mráček, Pavel (referee) ; Schüller, David (advisor)
The Bachelor's thesis focuses on the marketing communications of GFS s.r.o. This thesis is divided into theoretical, analytical and proposal part. The theoretical part ex-plains the concepts that are contained in the analytical part. The practical part deals with the analysis of the company and marketing research in the form of a questionnai-re survey. The analyzes are then evaluated and, based on them, suggestions for impro-ving the current situation are proposed.
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