National Repository of Grey Literature 171 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Media education through the lens of the professional teaching community
Píšová, Denisa ; Jirák, Jan (advisor) ; Köpplová, Barbara (referee)
The aim of the thesis entitled Media Education through the lens of the professional teaching community is to identify the issues and topics that appear in the discourse on media education in the Czech Republic, especially from the perspective of teachers and experts dealing with this issue. Using theoretical foundations based primarily on the framework curricula and surveys from recent years and content analysis of online discussions under news articles, the state of media education in the Czech Republic will be investigated. These findings will be subsequently verified and questioned through in-depth interviews with stakeholders from the school and educational institutions environment. Thus, two qualitative methods will be used in the analytical part, which will increase the reliability of the research results. A secondary purpose of the research is the possibility of further testing the resulting hypotheses or questions, for example through a questionnaire survey. Thanks to in-depth interviews, it is also possible to gain a broader insight into the issues of contemporary media education, which has been the focus of few studies or surveys in the Czech Republic in recent years. This is also important because of the forthcoming revisions of the Framework Educational Programmes, which should improve...
Youtube as a space for modern English language learning
Gregor, Rudolf ; Wolák, Radim (advisor) ; Jirák, Jan (referee)
The bachelor thesis entitled "YouTube as a space for modern English language learning" deals with the characteristics of a successful YouTube channel dedicated to English language learning. The goal of the thesis is to identify specific elements that are typical for a successful video of a given focus using the method of quantitative content analysis of a selected sample of reactions of users of a given media message in the form of comments under the most watched video. Prior to the actual research part of the thesis, it offers a reflection on the origins of communication and its development through media to mass media and new media, it also discusses the use of media and new media in education through a mixed perspective of media studies and pedagogy, and highlights several disciplinary and interdisciplinary scholarly works exploring the issue in the context of the use of different types of new media in education. The chapter on the origins of the social network YouTube, in the language of numbers and statistics, also mentions the current enormous reach of this media space and precedes the research section, in which the thesis already describes the most watched video for three popular YouTube channels dedicated to English language learning, the channels under study in general and, in particular,...
The Western Ideal of Beauty Portayed in Fashion Magazines and Its Influence on Vietnamese Women's Perception of Beauty
Tranová, Thi Viet Chinh ; Soukup, Martin (advisor) ; Ivanišová, Markéta (referee)
This bachelor thesis examines the impact of Western beauty standards portrayed in fashion magazines on Vietnamese women. The theoretical part provides insight into the phenomenon of beauty itself, which the author then places in the context of the media and the media's portrayal of idealized images. The thesis thus offers the most frequently repeated negative impacts on individuals who have been exposed to idealized images of beauty. The aim of this thesis was to explore the impacts of Western ideals of beauty on Vietnamese women, who differ from these standards due to their genetic and physiological predispositions. In this study a qualitative research method was used, in which thirteen Vietnamese women ranging in age from eighteen to thirty-seven were interviewed. From the results of the analyzed data, it was found that the interviewed women put little emphasis on fashion magazines in shaping their perception of beauty and self-image. Thus, two levels of findings were uncovered in the research. The first part examined the specific situations where the portrayed ideal of beauty actually influenced the perception of beauty of the participating Vietnamese women. The second part further explored the reasons why these women placed such a low value on these magazines. In summary, the analysis uncovered...
Evalution of the media image of seniors in the town of Čáslav
MATOUŠKOVÁ, Dita
This diploma thesis deals with how old people are presented in the media, and how this media image is then perceived by other age groups. The aim of the work was to find out how the inhabitants of the town of Čáslav evaluate the media image of seniors in society. In the theoretical part of the work I focus on explaining the concepts of aging and old age. Since this work deals with seniors, I consider it an important explanation of the basic concept of senior, and I add to this the sciences that deal with the process of aging and old age, here gerontology and geriatrics. I also mention stereotypes and myths associated with old age. In the next part of the theoretical work, I explain the concepts of media image, mass media, their division and function. I also focused on the description of the current picture of old age in society, as well as on the impact of the media on the public. In the last part of the theoretical work, I described topics related to seniors and the policy of aging. I also describe the active aging of the population and the strategic documents and action plans that relate to aging. To achieve the goal of the work, a quantitative research strategy was used, where the method of data collection was performed by questioning on the basis of their own questionnaire. The research group consisted of residents of the town of Čáslav, in the age range from 18 to 64 years. In total, I received questionnaires from 273 respondents. The obtained data were processed using descriptive statistics in MS Excel, the subsequent evaluation of hypotheses took place in SPSS, where the Chi-square test or goodness-of-fit test was used, and also using frequencies. I believe that this research could open up further opportunities for discussion about depicting the real image of seniors to the lay and professional public. The obtained results could trigger a social debate focused on the ethical aspects of the current modern way in which the media inform about topics related to seniors. Furthermore, the work could help uncover possible new ways of stereotyping and describe whether or not the media support prejudices about a large and growing group of seniors.
Picture stories in the current German classes
ALIJOVÁ, Sabina
This thesis focuses on the description of the possibilities of using pictorial stories in German language lessons. The first part describes the theoretical pieces of knowledge on the topic. In the second part, a project is prepared, which is focused on the use of work with pictorial stories. Part of the practical part is focused on the possibilities of using modern technologies and the current Internet trend in lessons.
Content Analysis of the presentation of Black Lives Matter Movement in Czech media
Změlíková, Alžběta ; Aslan, Katarína (advisor) ; Průchová Hrůzová, Andrea (referee)
The Bachelor's thesis on the topic of Content Analysis of the presentation of Black Lives Matter movement in Czech media aims to construct an image of the Black Lives Matter movement based on two selected Czech media using qualitative content analysis. The chosen media are the on-line versions of the outlets Respekt and Echo, which were selected based on their political attitude and the fact that they are not solely news media, but authors add their own opinion and view. The studied sample consists of 38 articles published in the chosen media during 2020 and 2021 and is analysed based on grounded theory and a brief discourse analysis based on Allan Bell. The paper finds that the image of the movement differs between the two media outlets. Respekt's attitude toward the movement is consistent, the authors present it as a non- hierarchical protest movement and use neutral rhetoric for further description. Based on broader context (such as the overall tone of the articles or the choice of people that were interviewed on the topic), it is certain that Respekt supports the movement. In the case of Echo24.cz, an ambiguity in the overall attitude towards the movement can be seen which does not help create a clear image of BLM. Although, in most articles, the server speaks about the movement in rather...
Gender Role Represented in Official Media: Communist Legacies and the Gap between Rhetoric and Reality
He, Jiarong ; Kolenovská, Daniela (advisor) ; Svoboda, Karel (referee) ; Kubal, Agnieszka Maria (referee)
The question addressed in this paper is how the mainstream media reproduced and participated in reshaping gender discourse before and after the transformation in Russia and the Peoples Republic of China, selecting People's Daily and Rabotnitsa from 1980 to 2000 as research objects and conducting both quantitative and qualitative analysis. In general, both countries have gone through the centralised state market economy reforms and suffered the impact of free market consumerism and commercialization with these. As a result, women's aesthetic is more diversified, but it also strengthens the sexual gaze of women's bodies. There are more new occupations, but women also face great challenges when a depression or labour surplus occurs. Meanwhile, the legacies inherited by the two countries also differed to some extent. Russia experienced a more violent and comprehensive onslaught of ideas, where consumerism and commercialization were more directly reflected in the mass media, and the social gender order took on a state of tug-of-war between the traditional, communist and emerging identities, while China's reform has eroded the legacies in a more insidious and slow manner. Semiotics management remains in the hands of the Party, but economic and social liberalization are not only influencing people's...
Gender Equality, Biathlon and Media: An Analysis of Media Production
Gerth, Lisa ; Numerato, Dino (advisor) ; Vochocová, Lenka (referee)
Women are significantly underrepresented in sports. This is primarily because for many centuries it was forbidden for women to participate in sports. Today, women are allowed to take part in numerous sports and in major events such as the Olympic Games. Nevertheless, a male hegemony prevails in sports, which is expressed especially in media production. Biathlon represents one of the sport disciplines in which women and men operate on an equal footing. The goal of this paper is to analyze the media production processes in biathlon, concerning the gender issues. The research was conducted with qualitative interviews with sports journalists and athletes and analyzed with grounded theory. Data analysis shows that journalists do not address the issue of gender equality in biathlon coverage. They primarily report on the sporting success of the athletes, regardless of gender. This also means that hardly any women-specific topics are addressed. The interviewed journalists are gender-blind in their work. There is rather a marginalized equality of men and women. Especially female athletes and female journalists point out that the sport of biathlon and the media production about it can further improve in terms of gender equality.

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