National Repository of Grey Literature 112 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Life in the shadows. Fictitious magazine with regional themes on the example of the village of Stebno
Ratiborská, Eliška ; Trunečka, Ondřej (advisor) ; Čeňková, Jana (referee)
The theoretical part of the bachelor thesis defines regional journalism, the magazine and the main formats that are part of the practical part: news, reportage, interview and editorial. It also provides a definition of downburst, introduces the Stebno municipality, presents the principles of journalists' behaviour during a disaster and describes my work on the practical part. The practical part, in the form of a magazine entitled Life in the Shadows, depicts the village of Stebno through journalistic and news texts. It is divided into four main sections: downburst, flood, treasure, and life. The texts are complemented by photographs on the topics, and everything is graphic in a magazine format.
Širým světem of Stanislav Nikolau. Geographical magazine 1924 - 1944
Ulipová, Jana ; Bednařík, Petr (advisor) ; Köpplová, Barbara (referee)
The diploma thesis deals with the magazine "Širým světem", which was managed by Stanislav Nikolau (1878-1950), a prominent figure in the public life of the First Czechoslovak Republic. Based on a historical analysis of primary sources, placed in context by the study of secondary literature, it completes Nikolau's personality including his views orientation that is based on the ideas of the nationalist right-wing, with a strong anti-Communist orientation, through the leadership of the Czech fascist movement Vlajka to the anti-Semitic rhetoric. The thesis presents his rich activity in the pedagogical, journalistic, and editorial field and does not omit his professional work that was always closely intertwined with geography. However, it is an analysis of the non-fictional periodical "Širým světem. The Geographical Magazine", founded by Nikolau for young readers in 1924 that is the core of the thesis. The magatine's content also corresponded to that − it included adventure stories, short stories and original travel reports that − in addition to the resilience of the human spirit − also reflected the diversity of geographical conditions especially on non-European continents. It continued to develop and change in the context of Nikolau's preferences, reflecting the growing interest of the reading public...
Marketing communication of the GolfDigest C&S brand
Fridrich, Viktor ; Halada, Jan (advisor) ; Ortová, Nina (referee)
This thesis deals with a detailed examination of the marketing communication of the Czech language version of the American golf magazine GolfDigest. The aim is to understand the links with the marketing mix and to analyse the different marketing communication tools. The theoretical part focuses on the explanation of acronyms, golf marketing, print media marketing and marketing mix. Emphasis is placed on marketing communication tools such as direct selling, advertising, sales promotion, direct marketing, online marketing and public relations. The thesis also includes situational SWOT analysis, PESTLE and Porter's five forces model. The analytical and descriptive part focuses on the Czech and Slovak golf market and analyses the American magazine GolfDigest. The marketing mix is examined, including product, price, distribution and marketing communication, which includes advertising, emailing, websites, social media and more. Competitive analysis includes Golf magazine and Premium Golf. Based on the findings, recommendations for improvements are proposed for the website, emailing campaigns, social media and the Open Tour. The goal is to strengthen GolfDigest magazine's marketing communications and increase its competitiveness. The thesis provides a comprehensive view of the marketing communication of...
Microcosms: the phenomenon of Zine and its application in art education
Nováková, Barbora ; Raudenský, Martin (advisor) ; Sedlák, Michal (referee)
The bachelor's thesis will try to clarify the phenomenon of zine and find its application in art education. Zines are presented here as means of communication and creativity. They are non- commercial, low-cost publications that are usually produced within an interest group or subculture. The theoretical part will deal with the emergence of the zine medium, its various characteristics and meanings, and will focus on contemporary approaches to it. It will examine the possible benefits of the medium of zine in pedagogy and make suggestions on how to integrate zine into teaching, specifically in art education. The framework curricula and teachers' experience will be taken into account. In the practical part, the process of creating a collective zine will be presented, when the young generation of creators will be approached in order to create a coherent series of illustrations and designs. The zine will be produced in both digital and print formats. KEY WORDS zine, magazine, media, art education, media education, independent publishing, non-commercial publishing, design
Contemporary trend of inclusivity demonstrated on magazines Vogue CS and Vogue FR
Skorkovská, Sandra ; Klabíková Rábová, Tereza (advisor) ; Ivanišová, Markéta (referee)
This bachelor thesis deals with the diversity of models in the Czech and French editions of Vogue. It is based on three studies that mention the rise in popularity of plus size, ethnic, queer, disabled and mature models on catwalks, magazine covers and Instagram. It focuses on the representation of three groups of models, specifically models of different skin tones, models of different body types and models aged 50 and above. The aim of this thesis is to determine whether (and to what extent) selected editions of Vogue magazine include selected groups in their content through photographs that promote a product or brand, and how these editions differ from each other. The thesis is divided into a theoretical and a practical part. The theoretical part first deals with defining the concept of diversity and the representation of selected groups in the fashion industry. The following section characterizes magazines, including magazines aimed at women. Afterwards, the history of the Czech and French editions of the examined magazine is presented. The methodological part deals with the content analysis of 24 magazines and their subsequent comparison, with a total of 976 models analysed. In addition to the two research questions, three hypotheses are also established, building on the theoretical part and...
The origin and development of the magazine Gól between 1968-1989
Hamplová, Kateřina ; Lukšů, David (advisor) ; Bednařík, Petr (referee)
This bachelor thesis explores the origin and development of the sports magazine Gól, which centers in on the two most popular sports - football and ice hockey. The aim of the thesis is to present the origin of Gól in 1968 and to map its subsequent development until 1989. It also examines the environment of Czech sports journalism in the second half of the 1960s and the Olympia publishing house, which published Gól throughout the period of normalization. I examined 22 issues of the magazine, analyzed its structure and focused on its content agenda and graphic design. The thesis describes the main sections of Gól and also examines the influence of the communist regime on the magazine's content. It also focuses on the editorial personalities who shaped the form of the magazine. I conducted semi-structured interviews with former editors Jaroslav Kolář, Pavel Bárta, Stanislav Hrabě, Přemysl Hrubý and Jiří Macků, whose utterances helped me gather valuable information about the development of the traditional magazine.
Ownership of media houses in the Czech Republic
Pelikánová, Karolína ; Benda, Josef (advisor) ; Miessler, Jan (referee)
The master's thesis Ownership of media houses in the Czech Republic describes the current media landscape in the Czech Republic within the framework of major publishing houses with a significant impact and a wide portfolio of titles and further evaluates the coverage of the topic Gaining the trust of the government with the support of the KSČM using the method of analysis. The aim of the thesis was to describe the transformation of the ownership structure of media houses, which is currently almost entirely in Czech (or Czechoslovak) hands. Through analysis, it describes the possible motivation of contemporary media moguls.
Magazines for Children and Youth (Children's Periodicals in the Context of Art Education)
Husieva, Kateryna ; Raudenský, Martin (advisor) ; Magidová, Markéta (referee)
The bachelor thesis describes the origin and development of periodical publications in the context of art education, analyses their position on the media market in the Czech Republic and abroad. The history of children's periodicals is considered. The modern market of children's periodicals and its problems are also considered, and the peculiarities of children's perception of periodical products and the specifics of work in publishing a professional children's magazine are identified. The theoretical part examines the magazines published for children and youth since the beginning and during the 19th century, further published since World War II and during the period of normalization. It traces the development of illustration and magazines in terms of creative education from the very beginning of the periodicals to the present day and focuses on the individual magazines that inspired the creation of children's magazines. The didactic part examines the possibilities of using magazines in the classroom and the suggestions from the point of view of media education, whether the individual tasks for creating a magazine are comprehensible and elaborable for children. The practical part deals with the magazine itself, which is intended for Czech children and children with a different mother tongue, from...
Digital and traditional fashion brand communication on example of DIOR chain
Vašutová, Mariana ; Jirák, Jan (advisor) ; Oukropec, Jindřich (referee)
The bachelor's thesis "Digital and traditional communication of fashion brands on the example of Dior chain" analyzes the communication strategy of this world-successful brand. The work should simply specify the very operation of the brand, but especially their communication activities. The aim is to examine the changes in communication strategies and to describe or rather identify the differences between traditional and digital communications. The intention is also to approach fashion marketing communication as such based on a descriptive analysis of the acquired knowledge. The work is divided into theoretical and analytical part. The theoretical part offers a better view and orientation in the topic, while the analytical part, based on qualitative research in the form of semi-structured interviews, helps to reach more detailed conclusions. The conclusions are derived because of descriptive analysis and synthesis of the obtained information and knowledge. The bachelor's study presents the communication of the Dior brand and is intended to enrich all available works focusing on communication in the fashion industry. Although Dior has a long tradition and history, in today's world of competition and modern technology, it does not appear in communication without a combination of traditional and...

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