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Building an Effective Competitive Intelligence System for XXX Corporation
Michalko, Miroslav ; Černý, Radoslav (referee) ; Bartes, František (advisor)
This diploma thesis results from the need for Competitive Intelligence as a system for gathering, analyzing and communicating information about competitors to obtain a competitive advantage. The work attempts to analyze current knowledge gathering processes as well as an application of that information for strategic decision making inside the XXX corporation. After definition of basic terms several different methods and approaches to Competitive Intelligence are described. These methods are reviewed and those that suit XXX requirements best are picked up afterwards. In this thesis there are also identified some of the crucial information sources, to begin with public and commercial databases and catalogues, business publications, online sources, personal knowledge, but also data-mining and other sophisticated methods. The main contribution of this work is the proposal of Competitive Intelligence system itself, empathising an effective functionality that solves identified issues, and is based on our theoretical resources and on actual competence of the company.
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Competitive Intelligence of company
Donthová, Veronika ; Pakostová, Renata (referee) ; Kocmanová, Alena (advisor)
This diploma work analyses existing competitive intelligence of the firm. Contains analysis of competitive intelligence awareness and its utilization like competitive advantage in Czech consulting companies. The work includes proposal for competitive intelligence strategy or recommendation and complementation of existing strategy.
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Information Sources for Real Estate Activities
Klišová, Jana ; Daňhel, Petr (referee) ; Klika, Pavel (advisor)
This thesis deals with the sources of information for real estate activities. Given the wide range of necessary resources are all subjected to detailed analysis and the information is still processed to form a unified system of comprehensive search of necessary information, especially for the general public. Based on knowledge gained from research, it will be followed by a summary tabulations, including mandatory and recommended resources for various types of real estate.
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Czech Journalits'Perceptions of the Public Relations Practitioners as an Information Source
Kolomazníková, Eliška ; Moravec, Václav (advisor) ; Trunečková, Ludmila (referee)
Author: Eliška Kolomazníková Name of the thesis: Czech Journalists' Perceptions of Public Relations Practitioners as an Information Source Abstract The relationship between journalists and PR practitioners is a complicated one as it is based on a paradox. On the one hand journalists perceive PR practitioners negatively, but on the other hand they use PR industry outlets as a source of information quite regularly. The aim of the thesis was to examine the journalists' opinion about PR practitioners as one of their sources of information and to outline to what extent are the PR practitioners credible for journalists and how often journalists use PR practitioners together with press releases and conferences as a source of information. The first theoretical part of the thesis describes public relation as a complex discipline, including its main tools, types of jobs and the role of PR within other sources of information that journalists use to gather information. Furthermore, the theoretical part outlines several basic differences between print and online media in terms of work with information sources including PR. Last but not least, the theoretical part describes the relationship between journalists and PR practitioners according to international professional literature. The practical part of the thesis is...
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Qualitative Research Exploring the Credibility of Social Networks as News Sources in the Czech Republic
Gottstein, Yuliya ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee)
This master's thesis focuses on the credibility of social media as news sources in journalistic practices in the Czech Republic. The paper is based on the sociological conceptualization of trust put forward by Niklas Luhmann and Piotr Sztompka and its modern adaptation by media scholars, e.g. Thorsten Quandt. The aim of this work has been to find out through thirteen substantive, one- on-one interviews with readers of the print and online media editions of Krkonošský deník how the credibility of news stories depend on the information sources used. The thesis includes the theoretical part that is based on the theoretical conceptualization of trust: from the main concepts and conflict topics to the journalistic practices that should ensure trustworthiness and audiences' perceptions of trustworthiness. The Methodology section describes the area of qualitative research and related procedures, which include a detailed description of the data collection method, which is a semi-structured, in-depth interview, and the characteristics of the research sample. In findings the results of the research from the data obtained through interviews conducted with respondents are interpreted. The conclusion of the thesis is dedicated to summarizing the research results.
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Learning about ethnic discrimination from different information sources
Korlyakova, Darya
We experimentally study whether public beliefs about ethnic discrimination, an emotionally loaded issue, are shifted more by information from experts or from ordinary people. We also examine whether people are inclined to choose the most influential sources. For this purpose, we combine, in a novel design, the random provision of information from different sources with endogenous information acquisition from the same sources. We find that individuals update their beliefs most in response to information from experts, namely researchers studying ethnic minorities and human resource managers. Exogenous adjustments in beliefs do not induce changes in attitudes to ethnic minorities. Consistent with the strength of belief updating, more individuals choose information from experts over information from ordinary people. This result suggests that, in the aggregate, people behave rationally as they favor a source that is perceived to be relatively accurate. The findings have implications for information dissemination policies.
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Project ReShare: an open, community-owned, resource sharing solution
Dethloff, Nora ; Ibbotson, Ian ; Rose, Kristina ; Thompson, Sydney
The ReShare Community is a group of libraries, information organizations, and developers, with both commercial and non-commercial interests, who came together in 2018 to create a new and open approach to library resource sharing systems. Libraries have long established protocols and agreements among local, regional, national, and international networks to provide discovery and access to print and digital resources, extending the use and value of each library’s collection exponentially. However, current resource sharing solutions leave much to be desired. The marketplace has been characterized by stagnating technology, closed or siloed environments, and a consolidation of commercial options, leaving consortia to desire a fresh start; a re-imagined infrastructure that promotes an increased ability to innovate, experiment, and communicate across diverse library systems (ILS, discovery, resource sharing, etc.) and more sustainably pursue shared collection development and print retention initiatives. ReShare aims to inject new life into the space by developing a community-owned, modular resource sharing platform, enabling libraries and consortia to place library users at the center, from discovery, to request management and fulfillment. Project ReShare’s key differentiator is its foundation as a wholly community-owned solution. This approach offers libraries and commercial partners a fundamentally new model for shaping collections and connecting people with what they need, by greatly deepening our ability to collaborate and develop systems responsive to the needs of libraries and their users. In this paper, members of the Project ReShare Steering Committee and Product Management Team explore the frustrations with the current resource sharing environment, share perspectives on the importance of community-owned, open source tools, and discuss the benefits of this type of collaboration for the library community at large. The paper tells the story of Project ReShare, including how it is being developed, how the community has grown, and the potential for this new resource sharing solution.
Fulltext: idr-1380_1_paper -  PDF
Slides: idr-1380_2_presentation - PDF
Video: idr-1380_3_video -  MP4
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Meeting users in their spaces: key findings on discovery to delivery
Connaway, Lynn Silipigni ; Cyr, Chris ; Gallagher, Peggy ; Hood, Erin M. ; Brannon, Brittany ; Holloway, Jay (author of presentation and video speach)
OCLC Research has been studying how individuals get their information and resources and how they engage with technology for almost two decades. We have learned that convenience often is one of the factors that most drives individuals’ decisions for getting information and resources. However, convenience is a moving target and is dependent upon the context and situation of the individual’s need. Many factors will influence the decision-making process, such as how quickly the information or resource is needed, how important that information is to the individual need, and how much effort is required to get access to the information or resource. Our findings indicate that individuals often do not consider the library as the first place to get information and sometimes do not consider libraries at all. This often is attributed to the complexity and misunderstanding of library processes for acquiring resources and to not knowing resources or options for accessing and acquiring these resources through the library. Many individuals opt for open content since it is easy to discover and readily and quickly available in full-text. We have conducted semi-structured individual interviews with undergraduate and graduate/post graduate students and faculty in Australia and the U.S. to identify how they discover, access and acquire resources and why they make these choices and decisions, including their format preferences. We also have conducted focus group interviews with resource sharing and ILL librarians in Australia and the U.S. to identify their workflows and to discuss ideas to improve these processes to better meet the needs of their users. The findings from these interviews provide ideas for enhancing the discovery to delivery experience for both users and librarians.
Fulltext: idr-1377_1_paper - PDF
Slides: idr-1377_2_presentation - PDF
Video: idr-1377_3_video - MP4
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