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Application of Gender Management in Selected Company
Brabcová, Zdeňka ; Procházková, Petra (referee) ; Rašticová, Martina (advisor)
This diploma thesis is focused on the application of gender management in Bosch Diesel company, situated in Jihlava. In the theoretical part the essential terms and general findings about gender management and work-life balance are explained. The practical part of the thesis deals with the chosen company, analysis of its internal environment and incentives to integrate gender management and deal with the work-life balance. Alongside with the survey in Bosch Diesel, questionnaire research in Honeywell (Brno) was accomplished, which provided an interesting comparison with the questionnaire investigation carried out in Bosch Diesel. The aim of the thesis is to prepare suitable suggestions based on the previous analysis. These suggestions are of informational character and then they could bring positive changes in some companies (and the whole society as well).
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Analysis of attitudes towards gender roles and their harmonization in Czech society
Gresko, Olesya ; Balon, Jan (advisor) ; Hasmanová Marhánková, Jaroslava (referee)
This thesis examines gender roles and their development in Czech society. The theoretical part defines the concepts of gender and sex, examines gender roles and the combination of work and family roles, with an emphasis on the changes in attitudes towards gender roles over time. The thesis draws on previous research and analyses of attitudes towards gender roles. It combines secondary analysis of data from the ISSP international research project with analysis of qualitative interviews. The research objectives include describing the attitudes of Czech society towards gender roles, verifying the existing findings in a new context and examining the influence of the current gender structure on attitudes towards gender roles and the harmonisation of work and family responsibilities. Several key findings regarding gender roles in Czech society emerged from the analysis. Data from the ISSP secondary analysis shows that attitudes towards gender roles are not static and undergo changes over time. Some trends in the view of gender roles in the family and at work have been identified that indicate a shift away from traditional models. Qualitative analysis of the interviews provides deeper insights into the individual attitudes and experiences of respondents. It shows that despite societal progress, there are...
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The Gender Pay Gap within the European Union
Ederová, Michaela ; Plechanovová, Běla (advisor) ; Knutelská, Viera (referee)
The thesis describes the gender pay gap and evaluates it from the view of the European Union and the Member States. It focuses on the measures and instruments that have been developed to tackle the causes of the gender pay gap. The definition of the pay gap is given and the gender and gender roles are described. The gender pay gap as a systematic underpayment of women is measured using adjusted and unadjusted data. The thesis concerns with primary causes of the gender pay gap, such as the horizontal and vertical segregation, differences in human capital, or discrimination. It deals with the gender pay gap at the level of the European Union and at the level of the individual Members States. The role of the European Union is described and assessed as well as its legislative and non-legislative instruments. The focus is on the proactive measures that contribute to solving the primary causes of the gender pay gap. The positive action measures and family-friendly measures are presented.
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Sexual assistance as an object of media spectacularization
Rokosová, Anna ; Hasmanová Marhánková, Jaroslava (advisor) ; Balon, Jan (referee)
In my diploma thesis I deal with the issue of media spectacularization in the context of the provision of sexual assistance services. My thesis includes a critical discursive analysis of selected online posts with this topic in selected Czech media. These media are Novinky.cz, iDnes.cz, Aktuálně.cz and Blesk.cz. Since this service first has started to be provided in the Czech Republic in the autumn of 2015, I take advantage of the more active debate on this topic in later years. The aim of my thesis is to highlight the spectacularization of the topic of sexual assistance in selected media, to identify the legitimizing means and to define the discursive levels that appear in the media space. Subsequently, I focus on the actors who speak on the topic of sexual assistance in the media, whether actively or not. An important theme of my thesis is normativity as a social construct (disability studies, social roles) and the stigma associated with it. Afterwards, I used selected media to analyse the transformation of the topic through its spectacularisation and point out the disciplining of the topic through its frame. In my thesis, I draw attention to the social image that the media transforms the sexual assistance service into, how the detabulation of the topic is reflected here, how ideas about gender...
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Femvertising in the body cosmetics industry in the Czech republic
Kašperková, Tereza ; Rosenfeldová, Jana (advisor) ; Ortová, Nina (referee)
This bachelor thesis focuses on the trend of femvertising in advertisements for body cosmetics in the Czech Republic. Femvertising is a relatively new phenomenon used in promotions that seek to present positive images of women and to counteract gender stereotypes. The aim of the study was to determine whether and how elements of femvertising are present in the selected advertisements intended for the Czech market from 2019-2022. For this purpose, a qualitative content analysis was conducted, which showed that elements of femvertising are present in all the selected advertisements and three of them could be described as fully femvertising.
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Gender Ideologies in the Czech Republic in Comparison with Spain
Aldabaghová, Viktorie ; Vávra, Martin (advisor) ; Kobová, Ĺubica (referee)
Viktorie Aldabaghová Abstract This thesis focuses on gender ideologies in the Czech Republic. Through a secondary analysis of data collected as part of the 2017 European Values Study, the attitudes of the Czech public towards gender roles are explored. To put the results of the analysis into a broader context, gender ideologies in the Czech Republic are compared with gender ideologies in Spain. The results show that gender ideologies in the Czech Republic are significantly more traditional than gender ideologies in Spain. The association between gender ideologies and basic socio- demographic characteristics of the population is examined.
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The position of single mothers in and outside the family
Hlaváčková, Monika ; Teichman, Klaudia (advisor) ; Hasmanová Marhánková, Jaroslava (referee)
The bachelor thesis focuses on single mothers and their position in the family and in society. The work is oriented to the current Czech environment and pays attention exclusively to single mothers due to their numerical superiority in single-parent families. The aim of the work is to present how single motherhood looks like nowadays and at the same time to uncover possible pitfalls that can be associated with single parenthood. The work is mainly focused on the difficulties of single mothers in the labor market, on economic problems and on problems of an emotional nature. Thanks to a qualitative investigation and ten semi- structured interviews, it is possible to identify in more detail how single mothers really perceive their situation and how they interpret it. The results of the work can bring people closer to the real situation of single mothers and at the same time they can stimulate further steps to improve it.
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Gender stereotyping of household activities in television advertisements with focus on czech commercial television stations
Abulkasim, Sarah ; Reifová, Irena (advisor) ; Řičicová, Hana (referee)
This bachelor's thesis explores gender stereotypes in the context of television commercials broadcasted by selected Czech commercial television stations. The author aims to define the conventional stereotypical roles in which men and women are portrayed in advertising spots and to evaluate the potential progress in their media representation. The theoretical part of the thesis focuses on key concepts that are necessary to understand the topic, such as gender, sex, gender identity, gender roles, and gender stereotypes. The practical part of the thesis consists of a semiotic analysis following the approach of Roland Barthes and Erving Goffman.
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