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Comparison of the methods of the social responsibility (CSR). The example of 3 commercial companies, GEFCO ČESKÁ REPUBLIKA s.r.o., Dalkia a.s., ABB,a.s.
Macakova, Lucie ; Dohnalová, Marie (advisor) ; Frištenská, Hana (referee)
In my theses I focus on analysis of three international private market companies. Company GEFCO ČESKÁ REPUBLIKA s.r.o. , Dalkia a.s. a ABB a.s. With this companies I'm interested in the way how they practice corporate social responsibility (CSR). When I was choosing this companies I considered facts as: Company has to have head quarter in Western Europe Company has to have experience with corporate social responsibility and has to practice CSR and has to organize social responsible activities. All chosen companies are leaders in its business sector. In my theses I will focus on overview about CSR activities of companies, mainly on corporate philanthropy. I will focus on cooperation of these companies and non government organization, I'm interested in concrete activities done by NGOs in cooperation with through CSR and how NGOs perceived activities that are done through CSR. I'm interested in the way how companies involve their employees into CSR. I 'm going to aim if subsidiaries and head quarters practice same CSR activities and using same CSR tools. I'm also interested in the role of CSR in marketing strategy of these companies. Key words Non government organization, corporate social responsibility (CSR), corporate philanthropy, corporate volunteering, volunteer, civil society, organization,...
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Communication of corporate foundations in the Czech Republic
Ortová, Nina ; Obluk, Ondřej (advisor) ; Zezulková, Markéta (referee)
Jméno, příjmení: Nina Ortová Název diplomové práce: Communication of corporate foundations in the Czech Republic Rok: 2017 Abstract The thesis deals with the issues and evaluation of use of marketing communication in corporate foundations and endowment funds in the Czech Republic. In theory part, it offers a brief overview of what tools of communication are being used in non-profit sector and what the new trends in marketing communication are. The theory part also look into moral aspects of existence of corporate foundations and their establishment under their umbrella corporation. The part of practical application reveals what specific tools of marketing communication corporate foundations use to promote themselves internally and externally and how efficient their communication is. It also maps the general brand awareness of the corporate foundations in the Czech Republic in relation to classic non-profit organizations. An inseparable part of this thesis is an insight into operation of corporate foundations through representatives of significant corporate foundations in the Czech Republic. The thesis also reveals whether the umbrella corporations only make use of their corporate foundations just in order to promote themselves or whether there really is a charitable background. Lastly, the thesis comprises...
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Communication of corporate foundations in the Czech Republic
Ortová, Nina ; Obluk, Ondřej (advisor) ; Zezulková, Markéta (referee)
Jméno, příjmení: Nina Ortová Název diplomové práce: Communication of corporate foundations in the Czech Republic Rok: 2017 Abstract The thesis deals with the issues and evaluation of use of marketing communication in corporate foundations and endowment funds in the Czech Republic. In theory part, it offers a brief overview of what tools of communication are being used in non-profit sector and what the new trends in marketing communication are. The theory part also look into moral aspects of existence of corporate foundations and their establishment under their umbrella corporation. The part of practical application reveals what specific tools of marketing communication corporate foundations use to promote themselves internally and externally and how efficient their communication is. It also maps the general brand awareness of the corporate foundations in the Czech Republic in relation to classic non-profit organizations. An inseparable part of this thesis is an insight into operation of corporate foundations through representatives of significant corporate foundations in the Czech Republic. The thesis also reveals whether the umbrella corporations only make use of their corporate foundations just in order to promote themselves or whether there really is a charitable background. Lastly, the thesis comprises...
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Strategic Corporate Social Responsibility
Urbanová, Kristýna ; Pavičová, Petra (advisor) ; Deverová, Lenka (referee)
This master thesis is dedicated to strategic corporate social responsibility (CSR) and to the concept of creating shared value (CSV). It analyses the difference between CSV and common business philanthropy which is based on allocation of some part of their profit. It shows the connection between business and civic society. Currently the companies realise that their success is related to the well-being of the society in which they work. Therefore - when adopting the concept of CSV companies focus on the field in which they are active in their core business. The thesis concentrates on partnering business companies with civic society organisations. This is based on the belief that social and economic aims coincide. This partnership is a challenge to find a solution to common social issues. It should gain profit to both sides. The theory of this thesis is complemented by a research and analysis of interviews with respondents from both business and civic companies.
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Comparison of the methods of the social responsibility (CSR). The example of 3 commercial companies, GEFCO ČESKÁ REPUBLIKA s.r.o., Dalkia a.s., ABB,a.s.
Macakova, Lucie ; Dohnalová, Marie (advisor) ; Frištenská, Hana (referee)
In my theses I focus on analysis of three international private market companies. Company GEFCO ČESKÁ REPUBLIKA s.r.o. , Dalkia a.s. a ABB a.s. With this companies I'm interested in the way how they practice corporate social responsibility (CSR). When I was choosing this companies I considered facts as: Company has to have head quarter in Western Europe Company has to have experience with corporate social responsibility and has to practice CSR and has to organize social responsible activities. All chosen companies are leaders in its business sector. In my theses I will focus on overview about CSR activities of companies, mainly on corporate philanthropy. I will focus on cooperation of these companies and non government organization, I'm interested in concrete activities done by NGOs in cooperation with through CSR and how NGOs perceived activities that are done through CSR. I'm interested in the way how companies involve their employees into CSR. I 'm going to aim if subsidiaries and head quarters practice same CSR activities and using same CSR tools. I'm also interested in the role of CSR in marketing strategy of these companies. Key words Non government organization, corporate social responsibility (CSR), corporate philanthropy, corporate volunteering, volunteer, civil society, organization,...
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Strategy of Corporate Social Responsibility in Hilton Worlwide company and its application in local conditions
Švábová, Kateřina ; Mokrejšová, Veronika (advisor) ; Filipová, Alena (referee)
This bachelor thesis focuses on strategy of corporate social responsibility (CSR) in company Hilton Worldwide. The bachelor thesis is divided into two parts. The theoretical part deals with concept of corporate social responsibility, with the philosophy of CSR, its history and the present. This part also defines key words related to corporate social responsibility like CSR, stakeholders, corporate philanthropy, sustainable development, business ethics and corporate citizenship. It also focuses on the important role of communication in general and also in CSR. The practical part introduces the concept and strategy of CSR in the company Hilton Worldwide. This part also presents hotels Hilton Prague and Hilton Prague Old Town and their activities within the CSR. SWOT analysis as strategy tool was used to evaluate the concept and communication of CSR in both hotels. The final results of analyses showed problems in internal and external communication. Based on results of SWOT analysis are suggested solutions and recommendations that should improve understanding and perception of CSR concept in both hotels, improve internal communication for employees, and use all modern communication tools and channels for communicating information about CSR activities. These measures will lead to increased loyalty and strengthening the company's competitiveness.
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Ways of Business and Nonprofit Sector Collaboration in the Czech Republic
Říšská, Zuzana ; Vávrová, Hana (advisor) ; Pemová, Terezie (referee)
Recently we can observe an increasing trend in business and nonprofit collaboration in the Czech Republic. The thesis aims to describe the latest possibilities of this cross-sector collaboration and the research analyses cooperation of companies with NGO Toulcův dvůr, z.s. The research has been carried out in form of two sets of questionnaires (within organizations at Toulcův dvůr and within companies that support these organizations) and in form of semi-structured interviews with leaders of member organizations of Toulcův dvůr, z.s. Lastly the thesis has suggested further recommendation for the future development of the cooperation.
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Corporate volunteering and its application in the Czech environment
Raizerová, Martina ; Plášková, Alena (advisor) ; Halasová, Lucie (referee)
This master thesis focuses on corporate volunteering as a specific area of corporate social responsibility. It compares examples of corporate volunteering projects implemented in the Czech environment and explores possibilities for further development. In addition to greater depths it is dedicated to corporate volunteering at ABB Czech Republic. The master thesis comes from my own experience during a working in ABB Czech Republic for last three years. The aim of this study is to monitor corporate volunteering programs and their comparison with other companies on the Czech market, employee motivation for these activities, finding the right communication channels for voluntary activities and based on the information find new possibilities of corporate volunteering.
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Application and use of corporate social responsibility in marketing
Adamčiková, Patrícia ; Horová, Olga (advisor) ; Dzoganová, Stanislava (referee)
This master's thesis aims to prove the possible relationship between corporate social responsibility and decision making of buyers as well as the potential of CSR and business philanthropy in marketing. The thesis contains the most relevant findings from the areas of marketing, social responsibility, psychology of marketing and emotions in advertising as well as brand creation. The practical part deals with RWE Czech Republic and its social sphere projects. It also contains a questionnaire which aims to identify the level of common knowledge and attitude of customers to corporate social responsibility as well as their knowledge of particular projects carried out in the Czech Republic. Deep structured interview with experts from business and marketing then completes the overview.
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Use of corporate philanthropy to strengthen the brand value
Nováková, Veronika ; Zamazalová, Marcela (advisor) ; Vyhnánková, Klára (referee)
The theses works with company social responsibility in a banking sector, it's reporting and with a way it influences total brand value. The theoretical part is focused on description of social responsibility and company's philantropy with a emphasis on it's benefits for a company. Special parts are dedicated to possibilities of brand value evaluation and also to a new EU directive on non-profit report. Practical part of the research is focused on Česká spořitelna, her activities in the field and it's management. The author measures an influence of ČS CSR activities on general brand awareness among both groups employees and customers. The author uses explorative probe. The author also offers some recommendations for more effective CSR management and it's use for brand value strengthening based on the results of the research.
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