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Measuring of Corporate Social Responsibility in Selected Company
Skryjová, Jana ; Gurská, Sylvie (referee) ; Černohorská, Lenka (advisor)
Master Thesis deals with the Corporate Social Responsibility concept (CSR). This thesis is divided into theoretical and practical part. The theoretical part is engaged in explaining basic knowledge, also evolution of the corporate social responsibility concept in historical context and company activities in the economic, environmental and social area. The object of practical part, is to analyse and measure reports on corporate social responsibility according to the GRI Guidelines.
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ABC, Corp. Code of Ethics Proposal
Mašová, Milada ; Hrůza, Miroslav (referee) ; Černohorská, Lenka (advisor)
The thesis is in its first part focused on the theoretical background. It deals with concepts such as ethics, morality, social responsibility and ethical codes. The next section is devoted to a particular company, analyzing the current situation, which was based on a questionnaire survey. It proposes possible actions by the company and the specific text of the Code of Ethics.
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Internal Marketing as a CSR Strategy Within the Company
Puttnerová, Žaneta ; Petříčková,, Iva (referee) ; Putnová, Anna (advisor)
This diploma thesis focuses on the application of the concept of social responsibility in business practise of the companies Sanofi-aventis, s.r.o., MSD IT Global Innovation Center s.r.o. Heineken Česká republika, a.s. This application is based on mentioned theoretical foundations and qualiative research. The thesis also analyzes and evaluates the implementation of CSR strategy of internal marketing in chosen companies. The aim is to suggest activities to effective application of internal marketing strategy for these companies.
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Design of the CSR Concept in the Company Management System
Macháčová, Zuzana ; Slavík, Jan (referee) ; Putnová, Anna (advisor)
The diploma thesis deals with the design of the CSR concept in a selected company. On the basis of theoretical knowledge together with a suitably chosen methodology, the main part of the work follows, where the level of corporate social responsibility in the economic, social and environmental areas is evaluated. The results are followed by a design part, which contains ideas and measures leading to the creation of the company's concept.
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Establishing Code of Ethics
Maselli, Lukáš ; Šula, Ivan (referee) ; Černohorská, Lenka (advisor)
This thesis approaches the topic of ethics, both from a theoretical perspective and from the perspective of its application in business in the Czech Republic. It also intends to discover how the issue of business ethics is addressed and which ethical aspects are most significant in a certain field of business. The results of the thesis are based on the analysis of business ethics in the energy industry in the Czech Republic and also on the analysis of the ethical codes (codes of conduct) of specific companies active in the energy industry in the Czech Republic. From the outcome of these analyzes I will be able to create a ready-to-use draft of a code of ethics (code of conduct) for a company already doing business or planning to do business in this field.
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Analysis of the Level of Implementation of CSR in the Company
Divišová, Miluše ; Furová, Lenka (referee) ; Černohorská, Lenka (advisor)
Diploma thesis deals with the question of Corporate Social Responsibility and researches the level of its implementation within the company. The first part of thesis focuses on the theoretical explanation of the CSR issue (Corporate Social Responsibility) in some company. In the second part the CSR implementation of the company is analyzed, divided into three areas - economic, social and environmental. Based on the discovered information the Recommendations will be proposed to improve the current Company approach to Corporate Social Responsibility. The benefits that the Company acquires improving CSR, will be evaluated.
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Methodology of Corporate Social Responsibility Measurement
Černohorská, Lenka ; Putnová, Anna (advisor)
The starting point of Corporate Social Responsibility is the understanding and the acceptance of fact, that organization is a part of the society, in which it develops its activities. There are many companies, which are conducting in accordance to superior performance of the obligations in the area of social responsibility. These organizations truly think about their surroundings. The problem can occur in the measuring the social responsibility level of each CSR pillars, consisting of economic, social and environment areas. Measurement and evaluation of CSR could be conducted by some exact methods (i.e. standards and norms). In organization is needed to set up measurement mechanisms of all the areas of corporate social responsibility. The organization could use for reporting “structures” of already existing standarts, however the complexity of these standarts is the reason why it is not easy to apply them in the Czech Republic. The following project presents the metodology of measuring Corporate Social Responsibility
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