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Premises increase the competitiveness of consumer cooperatives in regions
HOFFMANN, Jan
Main purpose of this thesis was based on the analysis of the current situation and retail trends suggest the possibility of increasing competitiveness of consumer cooperatives, improve their market position and reach expected level of customer services in Czech retail market. Responses of consumer cooperatives customers correspond with other retail market customers. The introduction on the modern technologies is not required by customers and they would rather welcome the enlargement of existing retail services, especially the readable information on the packaging. Consumer cooperatives customers would like to use the loyalty program. The best option in that case would be the loyalty program on the central level to be available to all customers from consumer cooperatives. The implementation of detected solutions would help expand the existing base of consumer cooperatives customers and improve their position in the Czech retail market.
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Consumer behavior of the Generation Y in the Czech Republic
Charvát, Tomáš ; Koudelka, Jan (advisor) ; Skokanová, Dagmar (referee)
The thesis is focused on problem concerning the behavior of Czech Generation Y -- people born between 1977 and 1997. The reader gradually gets to know the aspects that essentially formed the general features of this generation. The main topic covers invasion and integration of modern technologies in their common life. In more detail we are focused on the relationship between the Generation Y and marketing. We will talk about changes, which brought the Generation Y into this area, and also the recommendations necessary for their successful marketing target regarding their characteristic features and values. In the final part of the thesis we will either prove or rebut all the knowledge related to the Generation Y. The results of this thesis should summarize the facts due to the Czech Generation Y and presentation of all important factors which influence the consumer's behavior of this group of people. Good understanding of the consumer is essential to reach customer's interest.
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Teaching Czech Language with the Help of "Smart Board"
RADVANOVSKÁ BÁRTOVÁ, Soňa
The diploma thesis ``Teaching the czech language with the help of smart board`` concentrates on the work with the smart board during the lessons of Czech language. The aim of this thesis is to make a CD with three lessons taught in the practise. This work is divided into two parts {--} the theoretical and practical part. Some basic terms concerning the interactive board and its facilities are explained in the theoretical part. It also deals with the overview of the types of the smart boards, interactive textbooks, interactive exercises, interactive classrooms etc. Some softwares are mentioned here too. There is also a part mentioning some news when teaching with modern technologies in the Czech Republic. The basis of the practical part is to create a manual on a CD that will be proved in the practise and will be able to be used in the future teaching of Czech language. The CD will contain three exemplary lessons. The next part of the theoretical part will be a questionnaire gained by the teachers who teach Czech language with the help of smart board and their notes and opinions. Every single chapter and its subheads serve for its own dividing.
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Trends in outdoor advertising
Piknová, Marcela ; Karlíček, Miroslav (advisor) ; Matuš, Vladimír (referee)
Work is focused on current issues in outdoor advertising, and their possible solutions. Analysis of current situation in outdoor and new technologies is based on interviews with practitioners. The first chapter contains a specification of forms of outdoor advertising. The second deals with used material, printing techniques and production process of advertising. The third chapter summarizes current trends in four thematic units, which are the basis for solving the problems described outdoor advertising.
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