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National Repository of Grey Literature

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Kupní rozhodovací proces spotřebitele na trhu sjezdových lyží Ptáčková, Blanka ; Koudelka, Jan (advisor) ; Bursíková, Marcela (referee) Analyzování potřeb, přání a postojů zákazníků přináší cenné informace, potřebné pro vývoj nových výrobků, zdokonalování jejich vlastností, určování cen, způsobů propagace a forem distribuce. Cílem této diplomové práce je dospět k určitým závěrům o rozhodování spotřebitele při nákupu sjezdových lyží a identifikovat jeho jednotlivé kroky. Výzkum kupního rozhodovacího procesu spotřebitele na tomto trhu je založen na písemném dotazování. Získané výsledky z dotazníkového výzkumu jsou v práci zpracovány a interpretovány. Detailed record

National Repository of Grey Literature : 778 records found   778 - 778  jump to record:

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