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Analysis of occurrence of selected kongenital disorders
PRANTLOVÁ, Veronika
The task of this thesis is to elaborate study of insect bite hypersensitivity incidence by the Old Kladrubian white horses. At the beginning of the thesis, problems of congenital disorders in general are summarized, such as origin of the disorders and the forming factors. Further, the insect bite hypersensitivity in horses as an allergic disorder with genetic predisposition is described. Original research concerns with analysis of all actual data of insect bite hypersensitivity incidence in population of Old Kladrubian horse and with analysis of selected horses´ progeny. Incidence of the disorder depends significantly on father of the foal and year of birth. No difference in morbidity between genders of foals was found. At the end the practical breeder´s advices are summarized.
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Protective Factors Influencing the Use of Nasal Hygiene Products.
KROUPOVÁ, Veronika
This diploma thesis is a loose continuation of the bachelor thesis titled Impact of the Advertising Campaign on the Sales of Products of Pharmaceutical Companies and its Impact on the Consumer. The theoretical part was appropriately expanded to include new findings mentioned in modern literature in order to identify all protective factors that may affect the use or purchase of nasal hygiene products. Attention is paid to the associated processes such as marketing, marketing communications and consumer behavior of the customer. In connection with the subsequent analysis health issues are also mentioned. In the practical part, the success rate of individual advertising campaigns in the years 2007 - 2010 on Nasivin and Sterimar in connection with sales that occur subsequent to influenza, non- influenza diseases and allergic diseases morbidity in the population of the Czech Republic is evaluated. Buying habits of a customer ? a possible Nasivin consumer, what medication he/she uses to treat rhinitis, and what brands of nasal decongestants he/she knows are analyzed. In connection with the product Nasivin and Sterimar, the relationship of a customer and a pharmacist, with regard to the product brand and practices in recommendations, is analyzed. The data were obtained from several sources. The company Merck Serono provided me with information on advertising campaigns and sales results in 2007 - 2010. The market research agency Median provided the data for the target customer analysis. The third data source was the agency STEM / MARK, from which I received background data on consumers' buying habits and practices of pharmacists when recommending products. The fourth source of data was the State Institute of Public Health with information relating to respiratory and allergic diseases. By the carried out analysis a close correlation between the sale of products and the occurrence of respiratory diseases, but not allergic diseases, was proved. The company knows well how to target customers and their needs and it respects the products seasonality. It should focus primarily on acquiring new customers and stop the existing customers´ move to competition. In the discussion and the conclusion the issues of health, the Czech health care system and the prevention of civilization-related diseases are mentioned.
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