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Possibilities of tourism development in area Klatovsko
KUBEŠOVÁ, Zuzana
This thesis is focused on expectations of tourism in the area of Klatovy. This region is an area with a natural potential and cultural wealth. The main aim of this thesis is to analyze tourism and reveal the hidden potential of the tourist area. A sub-aim is the implementation of marketing research focused on the state of tourism in the area. As shown in the analyses, the Klatovy region is frequented mainly because of its ideal conditions for active holidays. On the basis of this result was drawn up tourism product: ?Cycling trips throughout the area of Klatovy?. The main task of this product is extending the time which spend a visitor in the studied area. This also includes a higher consumption of services of tourism and as well revenue for entrepreneurs and local government.
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Economy system and operation of a selected retail chain
KALUSOVÁ, Monika
The goal of the thesis Economy system and operation of a selected retail chain is to explore and analyze the sphere in which the retailer chain operates, and evaluate their financial situation. At the same time, the selected retail chain will compare with the selected sectoral competition. The first part of thesis covers the theoretical information about issues, in particular the definition of basic terms of trade and retail. The second part of thesis includes application theoretical knowledges by the situational analysis of company Tesco plc.
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CzechTrade as the best investment for the shippers.
ZLOCH, Jaroslav
The aim of this thesis was to prove that availing services of the CzechTrade agency is a convinient investment for enterprisers and that the selected company do not have problems which are connected with the current economic crisis thanks to the possibilities of the state export assistance. The knowledge acquired in the theoretical part of the thesis was consequently the base for the practical part in which individual services were applied to the concrete company. This company affects so-called niche market which is characterized by certain specifics. The partial aim was to evaluate if availing services connected with the export assistance of the CzechTrade agency is beneficial for the company, and to decide if it is advantageous for the company to invest in its services in such way. The aim was also to point out which services worth availing and to find out if the company has preconditions for the extension of its influence on the foreign markets. The conclusion of the questionnaire investigation helped to find out how similar companies behave in this sphere and if these companies are interested in such an export assistance in general.
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Support of export in Czech republic
ONDŘEJOVÁ, Iveta
The aim of this thesis was to analyze the current export support in the Czech Republic. It has been given various export promotion instruments and organizations that are part of the Czech Republic, pro-export strategy. Gain insight was subsequently the basis for the practical part, in which individual instruments were applied to a specific enterprise environments. Pursued by the firm belongs to the category of SMEs. Sub-goal of the thesis was then assess whether the export promotion in the Czech Republic is also suitable for small and medium-sized enterprises and on the basis of situational analysis, make recommendations for the observed enterprise, the export promotion instruments might in their export activities to use. In the survey were contacted by companies that operate in the same area as the company pursued whether their export activities to utilize any form of support for exports
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Marketing plan of the Training Center Oaza
KLASOVÁ, Kristýna
In my dissertation, I attend to the Marketing plan of the Training center Oaza. This is a concrete real company Oaza Ricany, which in its current premises built and opened in 2009 a new Training center Oaza. The main objective of this thesis is to create a marketing plan for the Training center Oaza. The aim is to consolidate existing activities and plans of the company Oaza Ricany a complete marketing plan for a newly built training center, which will help improve the economy of the company and will focus on finding other ways to increase the occupancy of training center. The operational objective is to evaluate the current situation of the company Oaza Ricany and of the Training center Oaza and use this information to elaborate a complete marketing plan of the Training center Oaza.
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Use of the marketing management in a selected company
CIBUZAROVÁ, Romana
The main objectives of this thesis was to characterize the mission of the company, to reveal the market opportunities for business and to suggest several types of marketing management based on the gathered informations. In my thesis I focused on the activities of Eurotransport Josef Cibuzar company, which deals with international freight transport vehicles over 3.5 tonnes total weight.The thesis is divided into theoretical and practical part. The theoretical part deals with the marketing management in general. The practical part deals with the characteristics of the marketing management in the selected company. Furthermore the situational analysis is performed, where the macroenvironment is analysed by using the PEST analysis. Also the opportunities and menaces of the company are revealed by the OT analysis. The conclusion includes suggested procedures of the marketing management.
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The Assumptions of Commercial Services Development in A Chosen Area {--} Microregion Pomalší
JANEČEK, Roman
The main objective of the bachelor was to describe the successful microregion on the area of commercial services, to make situation analysis and to specify presumption of development of commercial services in define area. The characteristics of microregion was conducted mainly from secondary sources. Subsequently, primary data was obtained from a survey, interviews with the mayors and my own observations. Next was the situation analysis. Last output of my bachelor was proposals of development of commercial services in the area of microregion Pomalší.
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The assumptions of commercial services development in a chosen area - Voluntary association of towns and villages Pomalší
JIRKAL, Stanislav
My bachelor´s work is focused on the assumptions of commercial services development in the czechbudweis part of the microregion Pomalší. By the aid of the secondary dates were compiled a literature survey and description of microregion. For collecting needed primary dates it was carried out the market research by inquiring commercial services subjects and by leading discussion with microregion mayors. Then the situational and SWOT analysis was carried out. On a base of obtained dates from market research, situational and SWOT analysis were specified the assumptions of commercial services development in the czechbudweis part of the microregion Pomalší.
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Marketing methods in practise
ŘEŘÁBEK, Tomáš
This bachelor thesis is focused on chosen marketing methods used in this discipline. In the thesis are used these analyses - SWOT analysis, Porter's model and ABC analysis. In literature survey is specified issue of marketing planning, situational analysis and especially issue of chosen marketing methods. In the following section are these analyses applied to the selected firm. Then they are evaluated from the view of concrete benefit for the company and also there is determined possible order in concrete situations in which the firm could be found.
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Approaches to the Formation of Regional Development Strategies, as demonstrated on an example of Micro-region "Zalesi" and of the town of Humpolec (a Comparative Analysis)
FARANOVÁ, Radka
The bachelor´s thesis, with the title "Approaches to the Formation of Regional Development Strategies, as demonstrated on an example of Micro-region "Zalesi" and of the town of Humpolec (a Comparative Analysis)", consists of two parts. The first part called the Strategic plans in the territorial planning discloses strategic plans and strategic planning, i.e. how the strategic plans are being purchased, what are their structure, and their follow-up realization, monitoring and updating. The second part called the comparison of the Strategic plans in the region "Humpolecko" is actually already focused on three selected strategies created in terms of the town of Humpolec and communities falling within its municipality. They consist of the Strategic plan concerns the Development of the town of Humpolec, The Strategy of the Development of the Micro-region "Zalesi", and the Strategic Plan LEADER - "Humpolecko". Its goal is to comparatively analyse some parts of all of the selected strategic plans.
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