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Business Plan
Kašpar, Michael ; Koplík, Petr (referee) ; Veselý, Josef (advisor)
This master‘s thesis is dealing to the draft business plan for the establishment of the company SportHC s.r.o., which will sell sports equipment through the shop and online store. I will write the thesis in three parts. The first part will focus on the theoretical solutions of work suitable for the business plan, in the second the analysis part i will focus on the analysis of the external and internal surroundings of the company and in the third the practical part I will try to present findings from the parts theoretical nad analysis into a viable business plan.
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Naming rights of stadiums and arenas
Hovorka, Jakub ; Novotný, Jiří (advisor) ; Kotáb, Jiří (referee)
My diploma thesis deals with one of the incomes of sports arenas and stadiums, which is known as naming rights. This term means the cooperation between the owner of sports facilities with private companies, which pay the fee for hiring the name of stadium or arena. In the first part I explain what the naming rights are and I refer also about other stadium's and arena's incomes. In further chapters I analyze the top football and hockey leagues in sports and economically developed countries all over the world. The survey follows. It covers the naming rights situation in the Czech Republic. Based on the results of the survey I compare naming rights in the Czech Republic and in the analyzed countries.
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Work with fans of HC Pardubice
Ľuptovský, Vít ; Novotný, Jiří (advisor) ; Kotáb, Jiří (referee)
Main goal of this thesis is to describe and analyze factors that influence attendance of sport events (matches) of HC Pardubice with the focus on the work with fans as one of the assumed factors of attendance rate. The theory part si focused on theories which refer to this problem. These are: demand for sport and its determinants, theory of sport product and fan definition. At the beginning of practice part, the thesis describes characteristics of the hockey club. Next chapter deals with factors which influence the attendance rate with the goal to determine the significance of particular factors. Subsequently the thesis analyzes the work with fans with special attention to sport product of the club, its price, sales promotion and other elements of club's marketing. Individual chapters are supplemented by the results of the research of HC Pardubice supporters sample that refer to the content of each chapter. In conclusion, the work with spectators is evaluated and possibilities of spectator care development are propounded.
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Financial analysis of the hockey club
Kalkantová, Adéla ; Novotný, Jiří (advisor) ; Ščiklin, Alexandr (referee)
The aim of this bachelor thesis is financial analysis of the extra-hockey league club HC Sparta Praha a.s. .The theoretical part deals with a subject of financial analysis, users of financial analysis, information sources, methods used during the process of financial analysis and aspects of a sport branch.The practical part applies methods of the theoretical part on concrete values and results are compared with the whole branch and other extra --hockey league club HC MOELLER Pardubice. Dissimilarities of sport business are reflected on results. This thesis should valorize economy of this club and explain reasons of indebtedness of Czech clubs.
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