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National Repository of Grey Literature

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Ochrana spotřebitele a marketingový výzkum v oblasti bioproduktů a biopotravin Svobodová, Petra ; Kohoutová, Olga (advisor) ; Průšová, Jana (referee) Diplomová práce je zaměřena na analýzu marketingového mixu biopotravin a bioproduktů. Zhodnocuje cenu, nabídku, propagaci a distribuci. V práci je zmíněna problematika ekologického zemědělství a ochrany spotřebitele těchto produktů. Praktická část je zaměřena na zjištění povědomí biopotravin a značky bio mezi českými spotřebiteli prostřednictvím dotazníkového šetření. Detailed record

National Repository of Grey Literature : 57 records found   57 - 57  jump to record:

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