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Culture and Ritual
KOLESOVÁ, Lucie
The work deals with whole description of ritual theory. The first chapter focuses on ritual from point of view its function, rise and meaning in culture. The part two deals with ritual as performance, first of all relation ritual and theatre. The third chapter states some of typology of ritual and important representatives who occupies with ritual and some of theirs main opinions and ideas. The next chapter completes anthropological approaches to ritual with others important anthropologists, who represent this approaches. The fifth chapter devotes other types of ritual, as burial rituals, healing rituals, annual rituals, which are complete with description visual examples.
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Celebrity marketing
Voroňáková, Veronika ; Zamazalová, Marcela (advisor) ; Stříteský, Václav (referee)
The target of Master's Thesis is to identify factors of success in celebrity market in the first decade of the 21st century and to formulate recommendations for the Czech Republic for the next 5 to 10 years. The subject of the thesis is to verify applicability of hypothesis: 1. Eccentricity became a factor of success in entertainment industry from 2006 till 2011., 2. Sexual tolerance increased from 2006 till 2011., 3. There is a clear connection between music and fashion industry.; The main methodical instrument was quasi focus group in form of contributions to internet discussion. To qualitative data evaluation was used contentment analysis. Map of perception showed connection between music and fashion industry. The most important factors of success in entertainment industry were: product, performance, eccentricity, originality, humor, style, talent and natural beauty of interpreter. The results confirmed hypothesis number one and number three. The second hypothesis concerning sexual tolerance was not confirmed. The main recommendation for the Czech Republic is to use more eccentricity.
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Product placement in music videos in Czech Republic
Pajerová, Hedvika ; Pešek, Ondřej (advisor) ; Poucha, Tomáš (referee)
In my thesis I mapp the current situation prevailing in the Czech Republic in the area of product placement in music videos. The analysis of situation is based on an analysis of Czech and foreign music videos and interviews with experts. General public's view via product placement affects survey conducted online only. In conclusion of the practical part of my thesis is case study for product placement in music video for independent, underground, Czech band. This academic work should contribute to more widespread product placement in the environment of Czech music videos.
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Musical Fairy Tale in the Kindergarten
TONINGEROVÁ, Iva
The goal of my bachelor?s thesis is to test a possibility of staging a musical fairy tale in a kindergarten and its contribution regarding contemporary preschool education. I am trying to combine all areas of preschool education through music, musical fairy tale. For this purpose I also use various non-music activities.
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Playing Piano Use in Kindergarten
PŘIBYLOVÁ, Kristýna
The aim of this work is to confirm usefulness and possibility of versatility of playing the piano in kindergarten and its importance in shaping the relationship to music. To provide inspiration to teachers of nursery schools to use the piano. The content of the theoretical part is the characteristics of contemporary preschool education, the status of music in integrated education, the use of the piano in singing, listening, instrumental and physical activity, play the piano as a motivation. There is developed an offer of various activities with using the piano for children from kindergarten in practical part, verified their usefulness in practice, recorded children?s reaction. Research investigation is focused on the relationship of children to music and musical instruments.
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Effect of the Spread of the Internet Use on the Sales of Audio CDs
Trš, Lukáš ; Běláčková, Vendula (advisor) ; Chalupníček, Pavel (referee)
This thesis is concerned with the effect of widespread internet use on the sales of audio CDs. It analyses trends in the American and Czech markets from the end of the 1990's to today. Its analysis is based on the relationship between musical genres and their respective target audiences with the hypothesis being that genres with listeners who have adopted the internet more rapidly are more affected than other genres. The thesis proves that the decrease in music sales in the last ten years, the bulk of which have been CDs, has been caused by the graudual establishment of the internet with its probable illegal downloading of recordings and the change in format to MP3 from CD.
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Electronic means for creation, release and distribution of music
Šebek, Michael ; Pavlíček, Antonín (advisor) ; Oškrdal, Václav (referee)
Electronic means for creation, release and distribution of music are covered by the Bachelor thesis, particularly from a starting author's point of view. Major modes to release electronic music are reviewed with a particular focus on internet operating online music distributors that link the authors with music e-shops. Dozens of online distributors are reviewed for the conditions and services they offer to starting authors. Based on the data acquired by an original research, the online distributors are evaluated and compared according to the total benefit the author can achieve. The marketing of both singles and albums is considered. A new concept of averaged album is introduced to cope with diversity of distributors. Several methods are proposed and used to evaluate and compare the author's profit. Calculations are performed using a fixed number as well as an expected number of units sold. An electronic music debutant may apply the recommendations derived in the thesis, consult the data tables and the charts included in the text or even run the presented methods on his or her own. Intellectual property rights are also discussed and several organizations protecting the rights of music authors are reviewed and evaluated from a starting author's point of view.
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Multi-tier system of distribution of audiovisual content
Pulda, Michal ; Donát, Jiří (advisor) ; Mildeová, Stanislava (referee)
This paper analyzes and critically evaluates present music and video market functioning with emphasis to the sales of electronic format of this content which is preferred by current customers. It analyzes the widespread trend of content sharing via the Internet and specifies reasons why the trend is happening. It defines cases of behavior that are justifiable in the eyes of consumers and therefore legitimate (i.e. creation of backups, downloading and sharing legally unavailable content, downloading for personal use, etc.) and elements that reduce value of the legally distributed content for the customer (copy protection mechanisms or current licensing system). Furthermore, it analyzes new economic approaches that enable the utilization potential of the Internet (i.e. the Long Tail Theory) or of potential customers (Crowdsourcing, Word of Mouth, Gamification). The paper analyzes the functioning new services that use the Internet as a platform for their operation and offer users the experience they want. Proposal for this new system of audiovisual content distribution is proposed based on a synthesis of findings from the operation of these services, new theoretical approaches and author's own contribution. This new system rejects the idea of selling the content as goods (per items) and adopts an approach of access to the whole catalogue of content for a flat monthly fee. This newly born service has several tiers that differ qualitatively among themselves, also in terms of added value for users and finally in the price at which the layers are available. This system is very acceptable to customers as well as being an interesting long-term alternative to the current system for operators of the new system and copyright holders.
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The matter of marketing communication of music festivals in Czech Republic
Podivinská, Michaela ; Mikeš, Jiří (advisor) ; Soukup, Vladimír (referee)
Theoretical part of this bachelor thesis focuses on arts marketing, marketing communications and commercial communications in general, and marketing and communication mix of music festivals. In practical part of the thesis I present a particular music festival Podblaník. Based on available information I analyze the marketing and communication mix of music festival Podblaník and its promotion campaign. In the last part of this work propose my own recommendation for the future activities of marketing communications for this festival.
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The influence of music carrier sale on life music production in the Czech Republic
Vondryska, Jan ; Riedlbauch, Václav (advisor) ; Polouček, Jan (referee)
The Bachelor's Thesis deals with the topical phenomenon of a rapid decrease in music carrier sale and its influence on life pop music production. The theoretical part defines the current approach to the issue of creative industry and presents life music production as one of the industry's connerstones. Further the author denominates the key branches of music production, such as music festivals, concerts in music clubs and the sale of music carriers. Consequently the author analyses the mutual interaction between the three branches. The final part consists of an attempt to predict the future development of the pop music industry at the present conditions.
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