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	The Role of the Narrative in Marketing of Culture Heritage Neubauerová, Markéta ; Černá, Jitka (advisor) ; Tesařová, Michaela (referee) This thesis deals with the role of the narrative in animation culture heritage. Its aim is to assess the effectiveness of the use of the narrative in the marketing of cultural monuments. The theoretical part describes the specifics of the art marketing and the culture product, focusing on the use of psychology and emotions in marketing and explains the theory of narratology and storytelling and its application for an animation of the narrative. The practical part includes a research and analysis of selected objects that use or do not use the story for self-promotion, and also investigates the marketing campaign of the CzechTourism Agency. Analysis of selected objects was personally accomplished by the author through the questionnaire survey. Based on the research probe, the thesis provides evidence of the narrative functionality in animation of the culture heritage and recommends convenient changes to existing marketing promotion. Detailed record
	Use of storytelling methods in stage production preparation with a secondary school drama class Káňová, Žaneta ; PROVAZNÍK, Jaroslav (advisor) ; ULRYCHOVÁ, Irina (referee) This Use of storytelling methods in stage production preparation with a secondary school drama class dissertation deals with creative bachelor's project, purpose of which became stage production making with a secondary school drama class using basic elements of storytelling: storyteller, story and audience communication. Part of this dissertation is an attempt to define boundaries of this art form. Detailed record
	Storytelling as a tool in prevention of socio-pathologic phenomena HRUŠKOVÁ, Hana This Bachelor thesis focuses on the possibility of using storytelling as a tool in prevention of socio-pathologic phenomena. In the theoretical part are illustrated symptoms of socio-pathologic phenomena in the pre-school education. Futher it puts forward the theory of effective work with a story, aiming to bring the child an instruction and enjoyment. To sum up, the positive impacts of storytelling on the development of children skills are mentioned. In the second practical part of the thesis is elaborated a story itself with focus on the prevention of some socio-pathologic phenomena. The efficacity of the storytelling is verified by the observational method, which elicits the behaviour of individuals as well as of a group and through its results confirms or disproves of the defined hypotheses. Detailed record

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