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Business plan- establishment of a microbrewery
Koplík, Vojtěch ; Smolka, Pavel (referee) ; Rompotl, Jaroslav (advisor)
This work is focused on creation of background, so it can be decided about realization of our Business plan- establishment of a microbrewery. This work is divided into three parts. The charakteristics of the most important conceps we need to uderstand the issue are describet in the fisrt part. The secon part focused on prosecing fo each analysis and the specific proposal for establishment of a microbrewery is procesed in third part.
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Pivovarnické odvětví s ohledem na minipivovary v Plzeňském kraji
BARTMANNOVÁ, Veronika
In the literary review I deal with brewing in general, its history, development, division and method of brewing. The current situation in this sector is also assessed. The main theme was microbreweries. The thesis describes their characteristics, raw materials for production and technological process of production. Other chapters deal with the comparison of the industrial brewery with the microbrewery and their advantages and disadvantages.The analytical part is then dedicated to microbreweries. Specifically, there are described localization factors, characteristics of the Pilsen region and six selected microbreweries. Each company is described its history and current status, financing method, accommodation capacity and product range with more detailed characteristics of selected products.
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Vývoj pivovarského odvětví s ohledem na minipivovary
BEZPALCOVÁ, Karolína
This thesis deals with the development of microbreweries in the Czech Republic from 2015 to 2018. First, the history of the brewing industry is described, both in the world and in the Czech Republic. Then the part is devoted to brewing and the necessary raw materials for beer production. There are also introduced breweries from home brewing, microbreweries, flying breweries to industrial breweries. The practical part shows the current numbers of microbreweries in the Czech Republic, but also increases in individual years. Part is devoted to the development of microbreweries in the regions, followed by a section dedicated to the brewery brewhouse, then to annual exhibitions and in the last row the share of microbreweries in the total exhibition is published. The work is accompanied by tables and graphs for better clarity.
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The Renovation of the former District Court in Zlín
Křenková, Anna ; Erben, Adam (referee) ; Pavlovský, Tomáš (advisor) ; Petříček, Tomáš (advisor)
The aim of the bachelor thesis was to produce project documentation for building permission and part of the detail building documentation. The project was based on an architectural study made during the course AG34 Architectural Design Studio in 2015. The topic of the study was reconstruction and finding a new function for a building of the former seat of the district court of Zlín. The building is situated in an attractive location in the centre of Zlín, at the edge of park Sad svobody, near the Zlín palace and on the walking path between the main city square and the main bus station. The former court building is currently the city’s property and is in a decrepit state, conserved without any function. During it’s life, it has undergone several structural adjustments and has got several extensions. It is not protected by law for it’s historical significance, however, there are baroque vaults on the ground floor from the time the building served as a brewery, characteristic facade with lesenes and divided windows. The new main function of the building is connected to its original purpose, there is designed a new restaurant with a minibrewery, beer spa, short term accommodation of two categories – hotel garni and hostel, and a small shop with spa cosmetics. The aim of the new function was to make use of the building location lucratively considering the resources needed for reconstruction, to emphasise its interesting historical points and bring new life in the vicinity of the building. The newly designed extensions and adjustment of the former ones are meant to functionally and aesthetically complement the current building in an appropriate way.
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Comparsion of marketing activities of beer producers on the Czech market in digital environment
Doskočil, Ondřej ; Halada, Jan (advisor) ; Koudelková, Petra (referee)
Bachelor thesis aims to clearly outline online marketing activities of selected regional microbreweries located in the city of Prague or close by. The aim of this paper is also to describe the communication activities of four thoroughly selected microbreweries and show the best communicating microbrewery in the monitored region. The first parts of the thesis describes the brewing segment, mentions the legislative limitations, that are specific for the segment and in the major part describes and compares the selected brands and their communication activities.
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Business plan ? microbrewery
KUBOVÁ, Markéta
This thesis aims to develop a business plan on starting a mini-brewery. It is divided into three main parts. Basic terminology regarding the discussed issue is described in the theoretical part, particularly explaining certain concepts from the business sphere as well as concepts related to both beer and the mini-brewery. The next part contains a particular procedure. I intend to deal with more in the practical part. The practical part then specifically refers to the market situation detected through several analyses, such as STEP analysis, SWOT analysis and competitor analysis, and also includes the considered company´s marketing plan. An integral part of the thesis is a simplified financial analysis, which allows to determine whether this type of business is actually feasible.
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Chosen socioeconomic impact of microbrewery.
BARTOŠ, Jan
This work is about the socio-economic benefits of the microbrewerist for their towns. In the first part of the work, there are the definitions of several choosen factors. Then these factors are aplicated and compared in the choosen microbreweries and in tows as well. The research went on in microbreweries and in tows with or without brewery. For research were choosen 6 towns, in 3 there is a mircobrewery and in the others there is not. For this work several metods were used. At first it was a thorough literary review of this problematic. In this step socio-economic factors were defined. Then theoretical and statistical data has been searched. Second step was to prepare questionnaires and sent them to 3 towns with microbrewery and to 3 without. Towns were selected according certain parameters, for example: Population, region, distance to the distric town, etc. At the same time research in microbreweries was ongoing. In this case the research has a form of an interview. This metod has brought better data.
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Optimalizace výroby piva v minipivovaru
Boudný, Patrik
Bachelor thesis is focused on beer production technology, both economically as well as qualitatively. The first part deals with the history of brewing, characteristic of microbreweries and beer production process from grinding the malt to beer maturation in lager tanks. In the second part are findings used to develop the design optimization of the beer production in a microbrewery Únanov, where shortcomings were found mainly in work efficiency and uneven quality. Optimization proposal was consulted with the owner of a brewery.
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Možnosti výroby piva technikami vysokokoncentrovaných mladin v prostředí malých pivovarů
Stuchlík, Tomáš
In the theoretical part of the bachelor thesis on the topic Options for beer manufacture with methods of high gravity worts at the setting of small breweries are basic division of breweries by the size, description of traditional manufacture of beer and the HGB methods with adventages and disadvenages including practical experiencies of several brewers. For the taste panel evaluation were prepared eight samples with diluting of two original beer which were brewed at the practical tutorial of Brewing Industry. Evaluation was done with form for beer point evaluation. The best results reached undiluted beer, but between diluted samples wasn't striking diffference. Key words: HGB, minibrewery, adventages, disadvanteges, beer, high gravity wort, sensory evaluation
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Making of a strategy Microbrewery in connection with customers' preferences
Findejsová, Denisa ; Tripes, Stanislav (advisor)
With the very turbulent evolution of the brewery market, caused in few past years mostly by the fact that there was and still is a huge growth of microbreweries in The Czech Republic, the whole industry is changing and specifically the segment of microbreweries is becoming more and more competitive. That is why the minibreweries should focus on their strategy, it´s formulation and analysis. At the same time, they should be well aware of the evolution of customer preferences that are undergoing a huge change as well as the brewery industry, and adjust their strategy to these changes. Nowadays, when the beer market disposes of big; supply and the consumers demand and make beer-buying or beer-drinking decisions based on different criteria than they used to in past, it is crucial for the microbreweries to realise the actual trends in beer consumer behavior. For these reasons, this thesis focuses on strategy analysis of the segment of microbreweries in The Czech Republic, by means of qualitative research, and learning the changes in customer preferences, by means of a quantitative research.For reaching the main goal of this thesis two research questions were formulated, one dealing with the microbreweries´ strategy analysis and second dealing with the customer preferences changes. For answering these questions, both secondary (Ministry of Agriculture, Ceskomoravsky svaz minipivovaru, etc.) and primary (gained from the quantitative and qualitative research) data were used. Based on the research results from the literature research in the theoretical part of this thesis, and the conducted research in analytical part of this thesis it is obvious, that tiday customers of microbreweries are not focused on the price criteria as well as they used to in past, but more importantly they demand a high-quality product for which they are willing to pay higher prices. This trend was noticed by microbreweries that set their strategy on producing a queality product and selling it for higher price. That means their strategy is the strategy of diferentiation, in some cases even focal diferentiation. This strategy, taking into account the current customer preferences and needs, seems to be very effective. Microbreweries, even though not conducting any researches of customer preferences, know the changes in this area and take them into account while choosing and formulating their strategy, which means they kind of include the customer into setting their strategy.
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