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National Repository of Grey Literature

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Design and marketing Lešková, Terézia ; Pešek, Ondřej (advisor) ; Černá, Jitka (referee) The primary objective of bachelor's thesis was to explore a differentiation in design perception in University students according to their study field: design, ecomonics and medicine. We wonder if studied direction can affect student in the actual product purchasing. The subject of our research was also to examine the preferencies in appearance, function or purpose of the product. In conlusion we offer an interview with manager and designer on the mater. The research was carried out in Slovakia. Detailed record

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