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National Repository of Grey Literature

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Komunikační strategie v cestovním ruchu Krajského úřadu Středočeského kraje Krausová, Lucie ; Puklová, Liběna (advisor) Práce přibližuje význam komunikace v cestovním ruchu a popisuje obecnou tvorbu komunikační strategie. Dále obsahuje existující komunikační strategii v cestovním ruchu Krajského úřadu Středočeského kraje a vlastní návrh komunikační strategie. V poslední části je komunikační strategie v cestovním ruchu Krajského úřadu Středočeského kraje zhodnocena a porovnána s návrhem. Přiloženy jsou propagační materiály úřadu a vlastní návrh propagačního letáku. Detailed record

National Repository of Grey Literature : 363 records found   363 - 363  jump to record:

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