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The art as a marketing tool
Smrčková, Jana ; Černá, Jitka (advisor) ; Leiss, David (referee)
The goal of this thesis is to present the reader with a more comprehensive picture of using the art as a marketing method. The fundamental focus is dedicated to poster art, from its origins (as a tool for bringing the goods and services closer to the public), up to its contemporary role and many possibilities of this advertising tool. The thesis further covers more forms and combinations of art and marketing, like interconnection of graphic design with corporate identity. As the standards of the graphic design in the Czech Republic are very high, the author concentrates mainly on domestic creative activities and presents concrete examples of corporate identities. The analytic chapter of the thesis is presented by a questionnaire research of public orientation in the matter. The target of the analysis was to discover, whether an how the art and marketing interconnection affects people, what they think about it and what particular (hence most successful) projects are taken in public awareness.
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Consumer behaviour- children’s influence on consumer behaviour of their parents
Fialová, Eva ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
Bachelor Thesis "Consumer behaviour- children's influence on consumer behaviour of their parents" is divided in two parts, theoretical and practical. The purpose of the theoretical part is to bring readers important concepts and tools connected with consumer behaviour and advertisement. The practical part includes questionnaire investigation focused on children's influence on consumer behaviour of their parents and on the children's relation to advertisment. The aim of this thesis is to find out what the children's relation to add is and mainly the extent of children's influence to their parent's consumer behaviour.
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Media influence on people's life and behaior in the period of financial crisis.
Pikman, Oxana ; Hubinková, Zuzana (advisor) ; Surynek, Alois (referee)
This work is about media influence on people's life and behavior in the period of financial crisis. The purpose of this work is to find out what media products do effect people's psyche and behavior, why person doesn't want to avoid media activity and what we could expect in the future after this crisis. In theoretical part of this work I am trying to explain basic problems of mass media processing and its role in the society using such examples as news, advertising and propaganda. In the practical part I want to prove the truth of hypotheses, which were observed in the theoretical part.
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Marketing Communicatios T-Mobile
Zemanová, Tereza ; Štědroň, Bohumír (advisor) ; Stříteský, Václav (referee)
Bachelor Thesis "Marketing Communications T-Mobile" is divided into two parts, theoretical and practical. The theoretical part is to bring readers the basic concepts and tools of marketing communications, including new and becoming more modern trends in this area. The practical part describes the market of mobile operators in the Czech Republic and outlines how the tools of marketing communication are used in a particular company, including practical demonstration of campaigns have already been held.
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Marketing of services in advertising company Minds, s.r.o.
Pšeničková, Petra ; Procházková, Markéta (advisor) ; Blažek, Jiří (referee)
This Bachelors degree work focuses on marketing of services in advertising company. This work is divided into two parts, the theoretical and practical part. The first part describes the literary information about marketing of services and basic specificity of advertisement, with the intention of outdoor advertisement. The practical part represents marketing of services in advertising company Minds and analyses customers satisfaction with services through a questionnaire. The gained dates are evaluated and interpreted.
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Delusive Advertisement in Unfair Competition
Vazanová, Zuzana ; Hejda, Jan (advisor) ; Přibyl, Karel (referee)
Objective of this article is to define and set bounds of the economic competition in the area of business law. Cummulate knowledge of unfair actions used in advertisement that may influence customer. Definition of protective tools against unfair competition with concentration on customers. The article includes also real examples used in practice.
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Effectiveness analysis of direct selling product's advertising campaign
Pulščaková, Kateřina ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
Every company and particular seller have to learn how to succeed in the market -- how to bind client of long standing to repeated purchase. One of the product placement techniques, which leads goods from the manufacturer directly to the end consumer is direct sale. For the direct selling product promotion is except seller's personal impingement on customers also important effective advertising campaign. Its aim is to hold interest, address and provoke potential consumer into buying concrete product. This thesis analyses effectiveness of advertising campaign from different points of view. It is focusing especially on various advertisement tools, their positives and negatives. This thesis deals with analysis and evaluation of concrete launching advertising campaign of the product from Swedish cosmetic company Oriflame, which is one of the leader companies in direct sale.
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Advertisement and ethics
Routová, Hana ; Drozen, František (advisor) ; Filipová, Vladimíra (referee)
This diploma thesis deals with the relationship between advertisement and ethics. Many people think that anything is possible in the advertisements, this, however, is not true. The area is restricted both by the law and by the non-legal institutions, e.g. A Czech initiative of advertising agencies, media and advertisers - "Rada pro reklamu" - Advertisement council. This council might recommend advertisement's cancellation. The media scene experts claim that the media market reflects the consumers' wishes. Thus, in the absence of protests against an "anti-women" advertisement, the advertisement might be considered ethical for the particular market. As we can see, the ethics is a very delicate term and what one perceives as ethical, might be considered unethical by anybody else.
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