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Strategy of the company Agrofert in selected foreign markets
Tamaškovičová, Natália ; Zamykalová, Miroslava (advisor) ; Novanský, Peter (referee)
This thesis is focused on the company Agrofert Holding, a.s. It is a free holding unifying more than 230 companies, operating in the field of chemistry, agriculture, food-processing industry, ground technologies and agrofuels in the Czech market, with a great influence in the central Europe. The first part of the thesis is a description of the development of company from its floatation to present, of its creation principles, vision of the future and a description of company's strategic fields of activity. The second part is dedicated to the markets of agrocommodities and fertilizers, to impacts of financial crisis on these markets, to the trends of their development and operation of Agrofert company in these markets. The last part of the thesis is focused on the SWOT analysis of the company Agrofert in its domestic - Czech market and its export, import and business strategy and position in selected foreign markets.
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