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National Repository of Grey Literature 318 records found  beginprevious317 - 318  jump to record: Search took 0.02 seconds. 
The principles of internet communities
 Vrba, Jaroslav ; Mišurec, David (advisor) ; Košárek, Zdeněk (referee)
This thesis concentrates on Internet communities, shows their principles of working and compare the most important of them. The aim of this thesis is to explain how internet communities works. It compares their features and provide to reader a possibility of making own opinion on them. The internet communities are compared from global and local Czech aspect. This thesis shows their functionalities, benefits and from the other hand their disadvantages linked with usage, including possibilities of protection. Author attached his own research in form of questionnaire aimed on Facebook users. Next to the last chapter shows economic aspect of the community servers, what are their costs and revenues.
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Analysis of the brand Kofola's success
 Šlechta, Martin ; Pešek, Ondřej (advisor) ; Jandová, Lucie (referee)
Explaining how Kofola successfully entered the conversation with its customers and fans and how it used great cultural ideas to engage the consumers and let them co-create the brand.
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National Repository of Grey Literature : 318 records found   beginprevious317 - 318  jump to record:
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