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Specific cooperation of hearing and deaf employees in the organization Tichy svet, o. p. s.
Petrušková, Gabriela ; Furmaníková, Lada (advisor) ; Růžička, Michal (referee)
The dissertation deals with the particularities of a mutual cooperation of hearing and deaf employees of the institution Tichý svět, o.p.s. The dissertation is divided into the theoretical and the application part. The theoretical part is dedicated for the theme of the culture in the general concept, the culture of the organisation, and culture of the deafs. The thesis also deals with diversity management and communication in organizational management, focusing on communication in the intercultural team and description of the deaf communication systems. The theoretical part focuses, in its conclusion, on the team and teamwork, on conflicts and their solutions in the cotext of diversity management. The objective of the application part was to analyze situations where there is a misunderstanding between the hearing and the deaf employees of the organization and to describe the specifics of this cooperation. At the end of the thesis the finding are discussed and recommendations made for the organization, which are aimed to avoid misunderstanding. Key words: culture of organization, intercultural communication, deaf, Czech sign language, diversity, team, conflicts.
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Preparing and running multinational collaborative projects
ŠMIDOVÁ, Pavla
This work focuses on specifics of a project in an international or intercultural team. The aim of the thesis is to evaluate experience of participants with working in international or intercultural team and to propose a method to create such team. In theoretical part we will describe existing forms of cooperation, theory of intercultural communication and the basis of preparation and implementation of a project, including the theory of management of a project team. Practical part consists of a questionnary created for the research, gathered data via this questionnaire and a guideline for creating an international/intercultural team. Sources will be literature and other bibliography related to particular chapters of our work.
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Brand engagement on social media: Case study of intercultural raction comparison to commercial media content of Purina brands
Kubínová, Monika ; Zezulková, Markéta (advisor) ; Lütke Notarp, Ulrike (referee)
The aim of this thesis is to understand how the same marketing media content affects audiences of different cultures. Many global brands are managed centrally with unified marketing communication shared across the nations. Content relevance is tested abroad and may not be relevant to all countries where the communication is published. McQuail in his book Introduction to Mass Communication, mentions that different cultures accept the same media content with different effects. I will use a case study for the analysis of intercultural communication of centrally managed brands that will examine the difference in responses of Facebook users to centrally created marketing communication of the Felix and ProPlan brands that belong under the umbrella brand Purina. I divided the case study into two parts, the first part will be devoted to the content analysis of documents, statistics and already existing research from which I formulated research questions. The second part is a semiotic analysis of comments of the Facebook users to the Purina brands that is answering the research questions. The data from the comments shows that the reactivity within the two countries studied differed significantly and depended on the cultural differences defined by Hofstede's cultural comparison. Based on this case study, it...
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Intercultural aspects of non-verbal communication
ŠEVČÍKOVÁ, Lucie
The aim of the bachelor thesis is to define issues of non-verbal communication. It is focused on intercultural aspects that are present in non-verbal communication and have influence on it. The thesis is divided into four chapters. At first the term communication is explained and then there are explained terms such as interculturality and intercultural communication. Third chapter is focused on non-verbal communication. All the constituents of this type of communication are described and the examples from particular cultures are added. After that there is a comparative part that deals with forms of non-verbal communication in particular cultures. There is a comparison especially of European, Asian, American and Arabic cultures. This comparison is mainly focused on the main elements of non-verbal communication. In this chapter there are also explained some differences that are essential to know for understanding of non-verbal communication in different cultures and for peaceful interaction.
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