|
| |
|
|
Consequences of Reconceptualization of New Media Artworks
Scholz, Petr ; Charvát, Martin (advisor) ; Váša, Ondřej (referee)
Within the new social and technological conditions of the second half of the 20th century, new conceptions of art are being established, later described as "New Media Art". Automated processes (often with integration of artificial intelligence) of artistic creation questions the status of authorship over the final artifact. Next to the ambiguities regarding the status of the artist, the nature of the works themselves is also changing (uniqueness, simulations). The aim of the thesis is to provide theoretical and philosophical analysis of new media artworks based on the synthesis of theoretical background provided by perspectives of multiple authors. This theoretical frame, along with own practical knowledge, will be used for the analysis of selected specific new media art projects, which will provide a closer view on the contemporary computer generated artworks. The end of the thesis will be formulate thoughts about possible future developments in the field of automated creation of algorithmic art or authorship.
|
|
|
The Role of Play in Peirce's Semiotics
Borč, Marek ; Švantner, Martin (advisor) ; Gvoždiak, Vít (referee)
This thesis focuses on the basic delimiting of the issue of play within the framework C. S. Peirce's semiotics. Its objective is to expound and explicate the role of the phenomena of play in Peirce's philosophy using selected Peirce's texts and secondary literature, whereas our main starting-point is Peirce's identification of play with the inferential form of abduction. As such play is connected to Peirce's theories of sign and inference, as well as to the concepts of synechism, evolutionary cosmology and pragmatism. This finding sets Peirce's theory of inference within critical logic as one of the key themes of the thesis. In relation to this finding we give a basic explanation of Peirce's phaneroscopy and speculative grammar which in dependency on Peirce's classification of sciences set the ground for our analysis of play as a process of inference as well as a significant function. Within the framework of critical logic we focus primarily on abduction, especially on the question of the validity of abduction as a form of logical reasoning as well as on Peirce's transition from understanding different forms of inference as separate processes to understanding them as a continuous and interdependent whole of the scientific method. We develop Peirce's brief conception of play through an excursion...
|
|
|
A semiotic Analysis of the Terms "Refugee" and "Migrant" in the Context of the Current Immigration Crisis
Fridrichová, Jesika ; Podzimek, Jan (advisor) ; Jirák, Jan (referee)
The topic of this diploma thesis is semiotic analysis of terms "refugee" and "migrant" in the context of the current migration crisis. The thesis deals with analyzing these terms as semiotic signs. It deals with the way in which selected media treat these terms. Three Czech media were chosen for the research, with 15 selected articles containing research terms from each of them. The sample includes serious news (Aktualne.cz), tabloid news (Blesk.cz) as well as a blog (Blog iDnes.cz) as a journalistic platform, to which anyone can contribute. The research deals with the influence of the media on the formation of concepts and is framed by the theory of social construction of reality presented by T. Luckmann and P. L. Berger. The thesis deals with analysis on the syntactic, semantic and pragmatic levels. In the theoretical part, the theory of social construction of reality is outlined first. Then the thesis briefly introduces the circumstances of the migration crisis and the basic differences in the meaning of the analyzed signifiers and finally introduces the analytical concepts, which are Morris classification of semiotics, Saussure's distinction between syntagmatic and paradigmatic relationships, as well as interrelationships in which individual words can appear in the text. The practical part then...
|
|
|
World War II Posters and Propaganda
Studený, Dominik ; Řehořová, Irena (advisor) ; Gvoždiak, Vít (referee)
The thesis offers semiotic analysis of the World War II poster. It examines the fundamental rhetorical and visual examples based on specific ideological context. The thesis presents the representative war posters of the Soviet Union, United Kingdom, United States of America and Nazi Germany. Selected samples of the Czechoslovak posters are also included.
|
|
|
Jiří Veltruský's Structuralist Approach to Theatre
OTRADOVCOVÁ, Lucie
The present BC thesis focuses on aesthetic theory of Jiří Veltruský. The work will attempt to show how Veltruský develops the ideas of the Czech structuralist school, introduces the key concepts that Veltruský uses and demonstrates how these concepts are used to describe the basic features of the theatrical art. Focus will be mainly on Veltruský's description of relationship between basic elements of the theater and the role of the text.
|
|
|
Visual Perception in the Work of René Magritte
VANDERKOVÁ, Andrea
This work provides a detailed analysis of three works by René Magritte based on the theoretical background of Visual Culture Studies and Semiotics. Since these disciplines still need to be better established in Czech research, the first part of the thesis is devoted to creating of theoretical background relevant to the interpretation of Magritte's works. In addition to this part aiming at the issue of human perception of images in general, the thesis also deals with the interpretation of selected works and the dynamics of the relation between word and image that had influenced Magritte's work. Based on the interpretation of Magritte's work, I try to illuminate the ways in which we perceive images and evaluate the world through them.
|
|
|
Výrazové prvky současné architektury
Kokolia Křížová, Iveta
In the recent years, the process of architectural design has been evolving in a number of different ways, as it has always been the case. The goal, however, remains the same - to design a quality architecture. New forms and architectural elements have also emerged with the advent of modern technologies. What are the defined facts that enter into design and reveal the boundary between high-quality architecture and mere „building“? What signs could define the current period?
|
|
|
Visuality of sweetness in marketing communication
Krementáková, Tereza ; Fišerová, Michaela (advisor) ; Kladný, Tomáš (referee)
The goal of this paper is to explore a visuality of sweetness. It is social construct with a sentimental meaning and it is used by marketing communication. We suppose that our phenomena is not build up on connotation such as a taste of sensation how it could be asssumed. It is build by a sentimental meaning. For a verification we establish conditions which have to be proved by a representation to be labeled as the visuality of sweetness. The selected phenomena is close to Barthes's theory of myth as a secondary semiotic system. That is the reason why we need to address this dilemma. The background of an origin of the sweetness visualitation could help us understand Hackley's critical view on prism of social constructivism. Both theories could not be complete in a measure of marketing communication and a whole concept of sweetness visualisation is completed in Kress's multimodality theory. The part of the paper is empirical semiotic material which helps us to demonstrate a scale of a use of sweetness visualisation from a binary oppossition to a complete use of visual sweetness in marketing communication.
|
|
|
Semantic web in the confrontation with Peirce's Semiotics
Řeháčková, Dana ; Fišerová, Michaela (advisor) ; Švantner, Martin (referee)
The Semantic web was created for the conceptualization of data available on the Internet. Through formalized representations that are determined for data sharing and reusing, its vision should be achieved. One of the main aims of the Semantic web is to achieve answers to a searched question which demonstrates high exactness and relevance. The controversy and polysemy of the term "Semantic web" lets us consider the question: "What is the limit of involving semantic aspects provided on Semantic web?" Is it not only the amount of determinations of specific standards that are connected with data itself? The main aim of this thesis is to compare the use of the terminology appearing on the Semantic web in semantic metadiscourse with traditional academic semiotic approaches appearing from pragmatism of Ch. S. Peirce, Ch. W. Morris, and H. P. Grice. The main thesis aim is to clarify the function of semantic web, basically its function and its conception, by comparation academic's semiotics' approaches of pragmaticism Ch. S. Peirce and pragmatism H.P. Grice to help with mapping the problematic area which is connected with using terms such as "meaning," and "understanding," and to explore and make less confused the possibilities of the function of the Semantic web.
|
guest ::
