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National Repository of Grey Literature

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Marketingová strategie firmy Verlagsgruppe Handelsblatt na českém trhu a její porovnání s konkurencí (se zaměřením na denní tisk) Jankovský, Milan ; Sztogrynová, Miroslava (advisor) ; Šimůnek, Petr (referee) Práce popisuje marketingovou strategii mezinárodního vydavatelství na českém trhu se zaměřením na ekonomický tisk. První část stručně nastiňuje teoretická východiska marketingové strategie. Druhá pak představuje společnost Verlagsgruppe Handelsblatt a její zahraniční afilace, významný prostor je věnován vydavatelství odborného tisku Economia a profilu Hospodářských novin. Třetí část detailně popisuje a hodnotí marketingové reálie Hospodářských novin, analyzuje postavení na trhu a konkurenci v oblasti celostátních deníků. V této části také autor hodnotí komunikační a kreativní strategii a formuluje vlastní názory a doporučení. Detailed record

National Repository of Grey Literature : 29 records found   29 - 29  jump to record:

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