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A usage of cultural facilities in tourism development on case of selected museums in the region of Třebíč
FLORIÁNOVÁ, Lucie
The aims of thesis were analyze supply and demand of tourism and to complete the products for selected segment of visitors and to suggest possibilities of communcation and cooperation cultural facilities and sector of tourism in the region of Třebíč. The thesis includes several parts. The first part is a theoretical part, which provides basic theoretical information. Another part contains an analysis of tourism offer in the region of Třebíč. In the next part of thesis was performed marketing research of cultural facilities in the region of Třebíč. Another tree SWOT analyses were performed. This information led to the development process of tourism in the region of Třebíč.
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A usage of cultural facilities in tourism development on case of selected museums in the region of Telč
AMPAPOVÁ, Šárka
This thesis concerns the analysis of tourism in the selected area, i.e. analysis of primary and secondary potential of tourism in Microregion Telčsko. Then the tourism demand is analysed, partly by analysis of visitor needs and requirements by selected cultural facilities, partly as well the current visitor in Microregion Telčsko. The thesis evaluates the strengths and weaknesses, opportunities and threats of tourism in the selected area. Some product proposals for the selected segments were added. As well some communication and cooperation options (proposal) of cultural facilities in the context of the tourism sector were added.
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