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National Repository of Grey Literature 21 records found  beginprevious21 - 21  jump to record: Search took 0.01 seconds. 
Creation of competitive strategy for selected company
 HORNYCH, Michal
The main goal of bachelor´s work is proposal of strategy which lead to improve competitiveness company Cinestar. The next goal of bachelor´s work is assessment present situation and position company Cinestar in the market by all suitable strategic analyses. From individual characterization and analyses I would mention these important actualities: Company Cinestar was the first which occupy altogether nine region´s except for Prague and latest ten multicinema is building in Ústí nad Labem now. The first multiplex was built in Hradec Králové in 2001. Company Cinestar is centrally manage from Prague and this also correspond divisional organizational structure. In area of film industry is necessary observe that numbers of cinemagoers , and with related cinema´s incomes are constantly increase. This valid in present period of economic crisis. Individual analyses indicate altogether acceptable quantitative and qualitative values. At external surroundings of multicinema is appeared business relations with distributors as the most significant. They determine offers of films and prices for their rental to multiplex. The next item and problem at Potter´s model is danger for side incoming competitive multicinemas to next regional towns where multicinema Cinestar functions. Mainly for reason existence this problem was the competitive strategy developed. Contemporary, from analyses follows quality trait of services and materially-technologically equipment, might not soon satisfy needs and requests demanding or regularly visiting cinemagoers. Strategy is direct to enhancement and enlargement services, formation special preconditions at providers film, marketing implements how capture cinemagoers, investments to new technologies in area of film and improve transport infrastructure {--} case České Budějovice.
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National Repository of Grey Literature : 21 records found   beginprevious21 - 21  jump to record:
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