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Analysis of Marketing Mix Tools in ENRC Marketing AG
Kopecká, Kateřina ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
This thesis describes marketing mix of ENRC Marketing AG. History of marketing will be shortly mentioned as well as its general function at present. Marketing mix will be described as one of the basic parts of marketing plan. Actual status of that company will be analysed and in the practical part of the thesis new marketing mix, which should increase aluminium sales will be proposed.
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