|
|
Which factors affect the attendance of castle Litice nad Orlicí
Nováková, Lada ; Lahvička, Jiří (advisor) ; Čermáková, Klára (referee)
This thesis aims to analyze the factors influencing the attendance of the historical monument, the castle Litice. I am focusing on the standard, reduced and family tickets. For measurement of the impact of the individual variables I use the daily data from 2004 to 2012. Into the determinants that have impact on the demand for attendance I include the ticket prices, temperature, precipitation, public holidays, weekends, summer holidays and cultural events. The model shows that an increase of ticket price by 1 % will result in increase of sales of family tickets by 2,4 % ceteris paribus. Regarding the standard and reduced ticket, the resulting coefficient is insignificant. Public holidays, weekends and summer holidays have a positive impact on attendance for all three types of admission. The most significant impact has an annual event "Pochod přes tři hrady" (March through three castles). During this event sales of standard tickets increase by 190 % and sales of reduced tickets are ten times higher ceteris paribus. The events have an insignificant impact on sales of family tickets.
|
|
|
Econometric analysis of oil price
Novotný, Lukáš ; Formánek, Tomáš (advisor) ; Čížek, Ondřej (referee)
This bachelor thesis is focused on econometric analysis of oil price WTI. The purpose of the work is to find what factors have influence on the oil price. These factors are tested by econometric methods and after choosing the selected variables I tried to build up some models which describe the oil price WTI movements. In building up the models I am using econometric approaches to correct the models. The bachelor thesis is divided into 3 main chapters -- two of them are theoretical and the last chapter is practical. In the theoretic parts there is a summary of oil facts, extraction, processing of oil, oil market and there is a description of selected econometric methods. In practical part there are my own models and comments on the results. The resulting models show weaker effect of traditionally expected factors like supply and demand for oil and on the other hand greater influence of other factors like global financial crisis or oil stocks. The bachelor thesis leads to proving some thesis from the used literature. It also shows the complexity of creating oil price.
|
|
|
Marketing costs influence on a particular group-buying website
Flídrová, Barbora ; Kloudová, Dana (advisor) ; Rod, Aleš (referee)
This thesis examines a solution to the problem of measuring advertising effectiveness. Using econometric analysis influence of marketing costs on daily turnout is quantified. Analysed data were provided by a certain group-buying website and include information on revenues, marketing costs and number of visitors from June 2011 to July 2014. Econometric analysis proved to be a perfectly applicable method for measuring marketing results, both exogenous costs variables appeared to be significant and their positive effect on daily revenues was confirmed. Results obtained in the analysis enabled the group-buying website to optimise its marketing mix by spending its marketing budget more effectively.
|
|
|
Trh hráčů americké Národní fotbalové ligy: Jsou hráčům stále vypláceny mzdy odpovídající tržní situaci monopsonu?
Miškovský, Karel ; Hudík, Marek (advisor) ; Koubek, Ivo (referee)
The main goal of this thesis is to find out whether National football league players are, even 15 years after the birth of unrestricted free agency, still paid monopsonistic salaries or whether competition among NFL teams eliminated them. After a theoretical discussion, which will help to form expectations about the player market, models in line with the standard theory of labor compensation and with Becker's human capital theory are estimated. The part of the research following the standard theory focuses mainly on estimations of players' marginal revenue product and subsequently on comparison of their wages with their MRP. To do so, OLS regressions, as well as quantile regressions, are run. The part of the research following the human capital theory has a supporting role and is used to further confirm the previous findings. It is represented by OLS player salary estimation. The hypothesis that players under a full control of their teams are still paid salaries below their MRP cannot be rejected, thus confirming a presence of monopsonistic salaries. A significant effect of free agency status on player salaries is also found. Exclusive rights players are paid significantly lower salaries than all free agents, while restricted free agents are paid significantly lower salaries than unrestricted free agents. Superstar players are found to have salaries in excess of their MRP regardless of their free agency status.
|
|
|
How non-price factors affect the attendance of the Museum of Eastern Bohemia in Hradec Králové?
Lukas, Jan ; Rotschedl, Jiří (advisor) ; Chytil, Zdeněk (referee)
This thesis analyses non-price factors influencing the attendance of the Museum of Eastern Bohemia in Hradec Králové. On the basis of daily data, from 05/2011 to 05/2013, using average daily temperature, total daily precipitation, marketing, work and school holidays and individual months, three models were construed -- a model of total attendance, attendance of adults and attendance of children and students. Research has proven expected negative influence of temperature through all three models. Furthermore, there was a strong positive influence of school and work holidays. The results have also shown almost 50% increase of student attendance during holidays. Similarly, attendance of adults increases even more during non-working days. Marketing was studied in different ways but its statistically relevant influence has been proved only in the groups of children and students. Their attendance increases by quarter during campaigns.
|
|
|
Econometric Analysis of the Main Determinants of Austrian Foreign Trade
Davidová, Lucie ; Sedláček, Jiří (advisor) ; Chrobok, Viktor (referee)
The aim of this thesis is to analyze the main determinants of Austrian imports by estimating the import function. The analysis of the data from 1995--2011 implies great openness of the economy, strong orientation at machinery industry, Germany (40 %) and other EU-countries (other 35 %). I have employed a linear log-log model estimated by OLS. Consequently, I have obtained a triple of estimated import functions -- a general one, one for year 2011 in particular, and the last one for the top ten Austrian importers. There is a significant positive impact of partner's GDP (0.81--1.42), common language (1.1--2.3) and contiguity (0.4--2.7). On contrary, we observe an inverse relationship of imports with distance (0.9--1.1) and trade barriers (0.3--0.8). Considering similarities between Austrian and Czech economies, we can deduct similar implications for economic and trade policies.
|
|
|
Analýza determinant návštěvnosti hradu Kost
Bezoušková, Sandra ; Stroukal, Dominik (advisor) ; Svoboda, Miroslav (referee)
This thesis analyses and estimates the visitor rate determinants of the Castle Kost using econometric analysis. Based on the daily data from years 2007 - 2011 it concludes that the visitor rate is influenced by rainfall, temperature, petrol price, weekends and holidays, and by marketing events held in place. Next, the thesis concentrates on marketing events analysis, where it concludes that marketing events do not have to be profitable as it may seem at the first sight.
|
|
|
Economics of prohibition: An example of the Czech Republic in 2012
Bartoš, Jakub ; Stroukal, Dominik (advisor) ; Babin, Jan (referee)
This paper presents an example of economics of prohibition in Liberec region in 2012. First, a model is built for consumption of beer in restaurants and for sale of beer in the supermarket as well. Using econometric analysis is shown that there decreased consumption of beer in restaurants and on the other hand, there increased sales of beer in supermarket during period of prohibition. Consumption and sale of beer is influenced days of the week, when the highest consumption is on Friday and on Saturday in the restaurants and sales of beer on Saturday in the supermarket. There decreased amount of crimes under the influence of alcohol during the period of alcohol prohibition and on the other hand increased amount of crimes under the influence of toxic substances compared to the same period in the previous year.
|
|
|
Attendance analysis of football club FK Pelhřimov
Pavouková, Adéla ; Marešová, Kateřina (advisor) ; Brožová, Dagmar (referee)
In this work I investigated the influence of selected explanatory variables on attendance of the football club FK Pelhřimov during seasons 2001/02 -- 2010/11. Obtained data were subjected to econometric analysis and linear regression model revealed factors, which most influence the attendance. Key factors include regional rivalry, derby matches attract about 70 % more spectators. Other important factors include match day, ticket price and position in the competition. Positive relationship was found between attendance and ticket price. Influence of other variables (number of goals, number of wins, competition, opening match, temperature, rain and field) wasn't found important or the relationship was small.
|
|
| |
guest ::
