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National Repository of Grey Literature

1,384 records found  1383 - 1384  jump to record:

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Strategické řízení značky v oblasti bankovnictví Bukovská, Romana ; Hesková, Marie (advisor) ; Hesková, Marie (referee) Cílem práce je provedení analýzy znalosti značky banky GE Money Bank. Na základě této analýzy bude sestaven návrh na opatření pro komunikační strategii banky. Hlavním cílem strategie je zvýšení znalosti značky mezi jejími potenciálními zákazníky a posílení pozice banky na relevantním trhu. Detailed record

Impact of media freedom and access on elections in chosen world regions Javorská, Katarína ; Grossmutová, Jana (advisor) ; Francková, Dagmar (referee) ? Komunikácia politických subjektov, hodnotenie mediálneho prístupu a slobody médií na voľby, zabezpečenie úlohy médií vo voľbách. ? Vplyv slobody a prístupu k médiám na voľby ako výsledok komplexného pôsobenia širokej škály faktorov na príklade piatich krajín vybraných z rôznych svetových regiónov s rôznym stupňom demokratického vývoja - Spojené štáty americké, Slovenská republika, Chile, Libanon a Zimbabwe. Zvláštnosti a špecifiká ich mediálneho a politického prostredia a ich mediálne volebné kampane v posledne konaných parlamentných či prezidentských voľbách. Detailed record

National Repository of Grey Literature : 1,384 records found   1383 - 1384  jump to record:

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